Atlas Crossfire2000 Mike's Fishing Bait/Lure Lunker Lotion

Atlas Mike's Lunker Lotion in the sturgeon scent formula is a concentrated fish attractant designed to enhance the effectiveness of both natural and artificial baits. The lotion comes in a 4-ounce squeeze bottle that makes application straightforward — a quick squeeze onto your bait, lure, or soft plastic adds a potent scent trail that disperses through the water to draw fish toward your presentation. The thick, lotion-style consistency is a deliberate design choice: unlike thin liquid attractants that wash off quickly after a few casts, the heavier formula clings to surfaces and provides a longer-lasting scent release, meaning fewer reapplications and more time with an active attractant in the water.

This particular formula (model 6510) is purpose-built for sturgeon fishing, using scent compounds designed to appeal to sturgeon's highly developed sense of smell. Atlas Mike's has been manufacturing fishing baits and attractants for decades, and Lunker Lotion is one of their flagship attractant products. The 4oz bottle size strikes a balance between portability and supply — small enough to toss in a tackle box without taking up significant space, yet sufficient for multiple outings. Whether applied to cut bait on a bottom rig or squeezed onto a jig head, the lotion adds an olfactory dimension to your presentation that can make the difference in triggering strikes from scent-driven species.