
Canon
Canon 2956C001 PowerShot SX740 HS 40x Zoom Camera
★★★★★
4K
Pocket-sized 40x zoom and 4K video make the Canon PowerShot SX740 HS a versatile travel companion.
$699.95*
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*Price sourced from Amazon.com. Last updated:Jun 28, 2026.Price and availability are subject to change.
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Overview
Key Features
Powerful 40x Optical Zoom with Optical Image Stabilizer and Zoom Framing Assist
4K Video and 4K Time-lapse Movie
Built-in Wi-Fi* and Bluetooth** Technology
20.3 Megapixel*** CMOS Sensor
DIGIC 8 Image Processor.Optical Viewfinder:Not available
3.0-inch Tilt-type (180° up) LCD
High-speed Continuous Shooting at up to 7.4 fps (up to 10.0 fps with AF Lock)
Feature Assistant
Specifications
Brand
Canon
Model
PowerShot SX740 HS
Sensor
20.3 Megapixel CMOS (1/2.3-inch)
Image Processor
DIGIC 8
Optical Zoom
40x with Optical Image Stabilizer
Video Recording
4K UHD, 4K Time-Lapse
LCD Screen
3.0-inch Tilt-type (180° up)
Continuous Shooting
Up to 7.4 fps (10.0 fps with AF Lock)
Shutter Speed
1/3200s – 15s
ISO
Auto
Metering
Center-Weighted Average, Evaluative, Spot
Exposure Control
Auto, Manual, Program
Connectivity
Wi-Fi, Bluetooth
Weight
9.7 ounces
Color
Silver
Pros & Cons
👍 Pros
- Impressive 40x optical zoom packed into a compact, pocket-friendly body weighing just 9.7 ounces.
- 4K video recording and 4K time-lapse mode add versatility beyond still photography.
- 180-degree tilting LCD makes selfies and overhead shooting easy without needing an external monitor.
- Built-in Wi-Fi and Bluetooth allow quick image transfer and remote control from a smartphone.
- DIGIC 8 processor delivers fast autofocus and burst shooting up to 10 fps with AF lock.
👎 Cons
- No electronic or optical viewfinder, so composing shots relies entirely on the rear LCD screen.
- Maximum shutter speed of 1/3200s may limit use with fast action in very bright conditions.
- No raw file support limits post-processing flexibility for advanced photographers.
- The small 1/2.3-inch sensor produces noticeable noise at higher ISO settings compared to larger-sensor cameras.
- No external microphone input reduces appeal for serious video and vlogging use.
Frequently Asked Questions
How far can the Canon SX740 HS zoom optically?
The SX740 HS offers a 40x optical zoom range (24–960mm equivalent), allowing you to capture distant subjects like wildlife or landmarks without digital crop loss.
Can the SX740 HS record 4K video?
Yes, it records 4K UHD video at 30fps and also supports 4K time-lapse movie mode for creative shooting.
Does the LCD screen flip up for selfies?
The 3.0-inch tilt-type LCD tilts 180° upward, making it easy to frame selfies and vlog-style shots.
How does the SX740 HS connect to a smartphone?
It features built-in Wi-Fi and Bluetooth, allowing you to transfer images wirelessly and use Canon's Camera Connect app for remote shooting.
What is the continuous shooting speed?
It shoots up to 7.4 frames per second in standard mode, or up to 10.0 fps with autofocus locked.