Canon

Canon 2956C001 PowerShot SX740 HS 40x Zoom Camera

4.3 (1472 reviews)
4K

Pocket-sized 40x zoom and 4K video make the Canon PowerShot SX740 HS a versatile travel companion.

$699.95*
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*Price sourced from Amazon.com. Last updated:Jun 28, 2026.Price and availability are subject to change.

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Overview

The Canon PowerShot SX740 HS bridges the gap between smartphone convenience and dedicated camera performance. At its core is a 20.3-megapixel CMOS sensor paired with Canon's DIGIC 8 image processor, delivering sharp stills and smooth 4K video. The standout feature is the 40x optical zoom lens (24–960mm equivalent), which lets you go from wide-angle group shots to tightly framed wildlife or sports action without changing lenses or sacrificing image quality to digital zoom. Optical Image Stabilization and Zoom Framing Assist work together to keep shots steady and subjects centered, even at the telephest focal lengths.

Despite weighing just 9.7 ounces, the SX740 HS is packed with useful features. The 3.0-inch tilting LCD flips 180 degrees for easy self-portraits and vlogging, while built-in Wi-Fi and Bluetooth provide seamless pairing with smartphones for instant sharing or remote control. High-speed continuous shooting at up to 10 fps with AF lock helps capture fast-moving subjects, and 4K time-lapse mode adds a creative dimension for documenting scenes over time. It is a capable all-around compact camera for travelers, family photographers, and casual content creators who want zoom reach and video quality without the bulk of an interchangeable-lens system.

Key Features

Powerful 40x Optical Zoom with Optical Image Stabilizer and Zoom Framing Assist

4K Video and 4K Time-lapse Movie

Built-in Wi-Fi* and Bluetooth** Technology

20.3 Megapixel*** CMOS Sensor

DIGIC 8 Image Processor.Optical Viewfinder:Not available

3.0-inch Tilt-type (180° up) LCD

High-speed Continuous Shooting at up to 7.4 fps (up to 10.0 fps with AF Lock)

Feature Assistant

Specifications

Brand
Canon
Model
PowerShot SX740 HS
Sensor
20.3 Megapixel CMOS (1/2.3-inch)
Image Processor
DIGIC 8
Optical Zoom
40x with Optical Image Stabilizer
Video Recording
4K UHD, 4K Time-Lapse
LCD Screen
3.0-inch Tilt-type (180° up)
Continuous Shooting
Up to 7.4 fps (10.0 fps with AF Lock)
Shutter Speed
1/3200s – 15s
ISO
Auto
Metering
Center-Weighted Average, Evaluative, Spot
Exposure Control
Auto, Manual, Program
Connectivity
Wi-Fi, Bluetooth
Weight
9.7 ounces
Color
Silver

Pros & Cons

👍 Pros

  • Impressive 40x optical zoom packed into a compact, pocket-friendly body weighing just 9.7 ounces.
  • 4K video recording and 4K time-lapse mode add versatility beyond still photography.
  • 180-degree tilting LCD makes selfies and overhead shooting easy without needing an external monitor.
  • Built-in Wi-Fi and Bluetooth allow quick image transfer and remote control from a smartphone.
  • DIGIC 8 processor delivers fast autofocus and burst shooting up to 10 fps with AF lock.

👎 Cons

  • No electronic or optical viewfinder, so composing shots relies entirely on the rear LCD screen.
  • Maximum shutter speed of 1/3200s may limit use with fast action in very bright conditions.
  • No raw file support limits post-processing flexibility for advanced photographers.
  • The small 1/2.3-inch sensor produces noticeable noise at higher ISO settings compared to larger-sensor cameras.
  • No external microphone input reduces appeal for serious video and vlogging use.

Frequently Asked Questions

The SX740 HS offers a 40x optical zoom range (24–960mm equivalent), allowing you to capture distant subjects like wildlife or landmarks without digital crop loss.
Yes, it records 4K UHD video at 30fps and also supports 4K time-lapse movie mode for creative shooting.
The 3.0-inch tilt-type LCD tilts 180° upward, making it easy to frame selfies and vlog-style shots.
It features built-in Wi-Fi and Bluetooth, allowing you to transfer images wirelessly and use Canon's Camera Connect app for remote shooting.
It shoots up to 7.4 frames per second in standard mode, or up to 10.0 fps with autofocus locked.