
Canon
Canon 2956C002 PowerShot SX740 HS Silver Camera
★★★★★
The Canon PowerShot SX740 HS packs a 40x optical zoom and 4K video into a pocket-friendly compact camera body.
$869.00*
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*Price sourced from Amazon.com. Last updated:Jun 28, 2026.Price and availability are subject to change.
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Overview
Key Features
Powerful 40x Optical Zoom with Optical Image Stabilizer and Zoom Framing Assist
4K Video and 4K Time-lapse Movie
Built-in Wi-Fi* and Bluetooth** Technology
20.3 Megapixel*** CMOS Sensor
High-speed Continuous Shooting at up to 7.4 fps (up to 10.0 fps with AF Lock)
Specifications
Sensor
20.3 Megapixel CMOS
Optical Zoom
40x with Optical Image Stabilizer
Video
4K Video and 4K Time-lapse Movie
Continuous Shooting
Up to 7.4 fps (10.0 fps with AF Lock)
Connectivity
Built-in Wi-Fi and Bluetooth
Color
Silver
Brand
Canon
Model
PowerShot SX740 HS (2956C002)
Pros & Cons
👍 Pros
- Impressive 40x optical zoom range in a compact, pocketable body
- 4K video recording and 4K time-lapse capability for high-resolution footage
- Built-in Wi-Fi and Bluetooth make wireless photo transfer quick and convenient
- High-speed continuous shooting at up to 10.0 fps with AF lock captures fast action
- Optical Image Stabilizer with Zoom Framing Assist helps maintain sharp shots at full zoom
👎 Cons
- Small sensor size compared to mirrorless or DSLR cameras limits low-light performance
- No electronic viewfinder or optical viewfinder — composing relies entirely on the rear LCD screen
- Limited manual control compared to interchangeable-lens cameras
- Battery life can be modest, especially when using 4K video or Wi-Fi frequently
Frequently Asked Questions
How far can the Canon PowerShot SX740 HS zoom?
The SX740 HS features a 40x optical zoom lens with Optical Image Stabilizer, allowing you to capture distant subjects with clarity. Zoom Framing Assist helps you keep track of subjects when zoomed in.
Can the SX740 HS record 4K video?
Yes, it records 4K video and also supports 4K time-lapse movie creation directly in-camera.
How does the SX740 HS connect to my smartphone?
The camera has built-in Wi-Fi and Bluetooth, allowing you to wirelessly transfer photos and videos to your smartphone or tablet for easy sharing.
What is the continuous shooting speed of the SX740 HS?
It shoots at up to 7.4 frames per second, or up to 10.0 fps with autofocus locked.
What is the sensor resolution on this camera?
The SX740 HS uses a 20.3 megapixel CMOS sensor.