Canon

Canon 2956C002 PowerShot SX740 HS Silver Camera

4.4 (202 reviews)

The Canon PowerShot SX740 HS packs a 40x optical zoom and 4K video into a pocket-friendly compact camera body.

$869.00*
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*Price sourced from Amazon.com. Last updated:Jun 28, 2026.Price and availability are subject to change.

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Overview

The Canon PowerShot SX740 HS is a compact superzoom camera that delivers remarkable versatility for travelers, casual photographers, and anyone who wants powerful zoom reach without carrying bulky equipment. Its 40x optical zoom lens spans an extensive focal range, and the built-in Optical Image Stabilizer works to counteract hand shake — particularly important when shooting at the telephoto end. Canon's Zoom Framing Assist feature helps you relocate subjects that drift out of frame at high magnification, a common frustration with superzoom cameras.

Beyond still photography with its 20.3 megapixel CMOS sensor, the SX740 HS records 4K video and can create 4K time-lapse movies directly in-camera, giving content creators flexible output options. High-speed continuous shooting at up to 7.4 fps (or 10.0 fps with AF locked) makes it capable of capturing sports and action sequences. Built-in Wi-Fi and Bluetooth technology let you transfer images wirelessly to a smartphone for immediate sharing on social media or cloud backup. Available in silver, the SX740 HS strikes a balance between portability, zoom power, and modern connectivity that's hard to match in the compact camera category.

Key Features

Powerful 40x Optical Zoom with Optical Image Stabilizer and Zoom Framing Assist

4K Video and 4K Time-lapse Movie

Built-in Wi-Fi* and Bluetooth** Technology

20.3 Megapixel*** CMOS Sensor

High-speed Continuous Shooting at up to 7.4 fps (up to 10.0 fps with AF Lock)

Specifications

Sensor
20.3 Megapixel CMOS
Optical Zoom
40x with Optical Image Stabilizer
Video
4K Video and 4K Time-lapse Movie
Continuous Shooting
Up to 7.4 fps (10.0 fps with AF Lock)
Connectivity
Built-in Wi-Fi and Bluetooth
Color
Silver
Brand
Canon
Model
PowerShot SX740 HS (2956C002)

Pros & Cons

👍 Pros

  • Impressive 40x optical zoom range in a compact, pocketable body
  • 4K video recording and 4K time-lapse capability for high-resolution footage
  • Built-in Wi-Fi and Bluetooth make wireless photo transfer quick and convenient
  • High-speed continuous shooting at up to 10.0 fps with AF lock captures fast action
  • Optical Image Stabilizer with Zoom Framing Assist helps maintain sharp shots at full zoom

👎 Cons

  • Small sensor size compared to mirrorless or DSLR cameras limits low-light performance
  • No electronic viewfinder or optical viewfinder — composing relies entirely on the rear LCD screen
  • Limited manual control compared to interchangeable-lens cameras
  • Battery life can be modest, especially when using 4K video or Wi-Fi frequently

Frequently Asked Questions

The SX740 HS features a 40x optical zoom lens with Optical Image Stabilizer, allowing you to capture distant subjects with clarity. Zoom Framing Assist helps you keep track of subjects when zoomed in.
Yes, it records 4K video and also supports 4K time-lapse movie creation directly in-camera.
The camera has built-in Wi-Fi and Bluetooth, allowing you to wirelessly transfer photos and videos to your smartphone or tablet for easy sharing.
It shoots at up to 7.4 frames per second, or up to 10.0 fps with autofocus locked.
The SX740 HS uses a 20.3 megapixel CMOS sensor.