Canon

Canon CNPSSX740HSK PowerShot SX740 HS Digital Camera

3.9 (18 reviews)
4K0.4 in2.0 in

A pocket-sized powerhouse with 40x optical zoom and 4K video that brings distant subjects into stunning clarity.

$909.95*
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*Price sourced from Amazon.com. Last updated:Jun 27, 2026.Price and availability are subject to change.

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Overview

The Canon PowerShot SX740 HS is a compact superzoom camera that packs serious reach into a body small enough to fit in a jacket pocket. Its 40x optical zoom lens covers an equivalent focal range of 24–960mm, paired with optical image stabilization and Zoom Framing Assist to help you keep subjects in frame at full telephoto. The 20.3-megapixel CMOS sensor and DIGIC 8 image processor work together to produce sharp, detailed images with accurate color, while the high-speed continuous shooting mode captures up to 10 frames per second with autofocus locked — useful for wildlife, sports, and any fast-moving scene.

Beyond still photography, the SX740 HS records 4K video and 4K time-lapse movies, giving content creators a versatile tool that travels light. The 3.0-inch tilt-type LCD screen flips 180 degrees for easy selfies and vlogging, and built-in Wi-Fi and Bluetooth connectivity let you transfer images to your smartphone quickly for sharing on the go. Whether you are photographing distant landmarks on a trip or recording family events in 4K, this camera offers a compelling combination of zoom power, portability, and modern features that make it a practical all-in-one solution for everyday photography.

Key Features

Powerful 40x Optical Zoom with Optical Image Stabilizer and Zoom Framing Assist

4K Video and 4K Time-lapse Movie. Focusing Range- Auto- 0.4 in. (1cm) - infinity (W), 6.6 ft. (2.0m) - infinity (T).Normal- 2.0 in. (5cm) - infinity (W), 6.6 ft. (2.0m) - infinity (T).Macro- 0.4 in. - 1.6 ft. (1-50cm) (W)

Built-in Wi-Fi* and Bluetooth** Technology

20.3 Megapixel*** CMOS Sensor

DIGIC 8 Image Processor / 3.0-inch Tilt-type (180° up) LCD / High-speed Continuous Shooting at up to 7.4 fps (up to 10.0 fps with AF Lock) / Feature Assistant

Specifications

Brand
Canon
Model
PowerShot SX740 HS
Sensor
20.3 Megapixel CMOS
Image Processor
DIGIC 8
Optical Zoom
40x
Video
4K Video and 4K Time-lapse Movie
LCD
3.0-inch Tilt-type (180° up)
Continuous Shooting
Up to 7.4 fps (up to 10.0 fps with AF Lock)
Connectivity
Built-in Wi-Fi and Bluetooth
Focusing Range (Wide)
0.4 in. (1cm) – infinity
Focusing Range (Tele)
6.6 ft. (2.0m) – infinity

Pros & Cons

👍 Pros

  • Exceptional 40x optical zoom range in a compact body makes it ideal for travel photography.
  • 4K video recording and 4K time-lapse capability deliver high-resolution footage without a bulky camera.
  • The 180-degree tilting LCD screen is practical for selfies and vlogging.
  • Built-in Wi-Fi and Bluetooth allow quick wireless image transfer to mobile devices.
  • Continuous shooting at up to 10 fps with AF lock captures fast action reliably.

👎 Cons

  • The small 1/2.3-inch sensor produces more image noise in low-light conditions compared to larger-sensor cameras.
  • No electronic viewfinder means you rely entirely on the LCD screen, which can be difficult to see in bright sunlight.
  • The compact body offers limited manual control ergonomics for photographers accustomed to DSLR-style handling.
  • Battery life may not last a full day of heavy shooting, especially when using 4K video and Wi-Fi features.

Frequently Asked Questions

The Canon PowerShot SX740 HS offers a 40x optical zoom range (equivalent to 24–960mm), allowing you to capture detailed shots of distant subjects such as wildlife, sports action, or architectural details from far away.
Yes, it records 4K video and supports 4K time-lapse movies, giving you high-resolution footage suitable for sharing or editing.
Yes, the 3.0-inch tilt-type LCD tilts 180 degrees upward, making it convenient for selfies, vlogging, and group shots.
The SX740 HS has built-in Wi-Fi and Bluetooth, allowing you to wirelessly transfer images to your smartphone or tablet using the Canon Camera Connect app.
It shoots up to 7.4 frames per second in standard mode, or up to 10.0 fps with autofocus locked, which is useful for capturing fast-moving subjects.