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Canon SX740HSBK PowerShot 40x Zoom Digital Camera — main product image
Canon SX740HSBK PowerShot 40x Zoom Digital Camera
Canon SX740HSBK PowerShot 40x Zoom Digital Camera
Canon SX740HSBK PowerShot 40x Zoom Digital Camera
Canon SX740HSBK PowerShot 40x Zoom Digital Camera
Canon

Canon SX740HSBK PowerShot 40x Zoom Digital Camera

★★★★★4.3 (84 reviews)
3MP

Travel light and zoom far with Canon's pocket-sized PowerShot SX740 HS featuring 40x optical zoom and 4K video recording.

$788.78*
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*Price sourced from Amazon.com. Last updated:Jun 04, 2026.Price and availability are subject to change.

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Overview

The Canon PowerShot SX740 HS is a compact point-and-shoot camera that punches well above its size class with a 40x optical zoom lens covering an equivalent focal range of 24–960mm. That means you can go from capturing wide group shots to zooming in on distant wildlife or architectural details — all without swapping lenses or carrying bulky equipment. Powering the camera is a 20.3-megapixel CMOS sensor paired with Canon's DIGIC 8 image processor, which together deliver sharp images, improved light sensitivity, and continuous shooting speeds of up to 7.4 frames per second. The camera also records 4K video and supports 4K time-lapse movies, giving you high-resolution options for both stills and motion.

On the usability front, the SX740 HS features a 3-inch touchscreen LCD that tilts up a full 180 degrees, making it easy to frame selfies or film yourself while vlogging. Canon's Feature Assistant provides on-screen guidance to help less experienced shooters experiment with different modes and settings. Built-in Wi-Fi and Bluetooth let you transfer images wirelessly to your phone or control the camera remotely, streamlining your sharing workflow. The entire package fits comfortably in a pocket or small bag, with a textured grip that keeps it secure in your hand. For travelers, family documentarians, or anyone who wants serious zoom range without the bulk, the SX740 HS is a capable and convenient choice.

Key Features

Features: This long-zoom digital camera from Canon features a built-in lens with 40x Optical Zoom for dynamic coverage and exceptional field of view. Powered by a 20.3MP High-Sensitivity CMOS sensor, the PowerShot SX740 HS utilizes a unique light-capturing design to provide sharp, high resolution images

Sleek and Lightweight: The Canon PowerShot SX740 HS features a soft textured finish for a slip-resistant grip that fits comfortably in your hand. The design is small enough to fit in your pocket, but with enough power packed in to take the amazing high quality images you have become accustomed to from Canon cameras

Superior Quality: The PowerShot’s 20.3MP CMOS sensor combined with the DIGIC 8 Image Processor to boost image quality, increase light sensitivity, and provide outstanding images. The DIGIC 8 Processor provides continuous shooting of up to 7.4 frames per second

3-Inch Touchscreen LCD Display: The Canon camera is equipped with a 3” color touch LCD monitor with 180-degree tilt-up capabilities that are perfect for selfies or to frame your perspective in a unique way. The Feature Assistant function provides intuitive controls give you dynamic playback options and encourages artistic experimentation while providing guidance for excellent photos

40x Optical Zoom Lens: The built-in extra-wide ultra-zoom lens provides 4.3-172mm focal length in a 35mm format equivalent of 24-960mm, giving you an outstanding reach for any photographic situation

Specifications

Brand
Canon
Model
SX740HSBK
Sensor
20.3MP CMOS
Image Processor
DIGIC 8
Optical Zoom
40x (24–960mm equivalent)
Focal Length
4.3–172mm
Video
4K video, 4K time-lapse
Continuous Shooting
Up to 7.4 fps
LCD
3.0-inch tilt-type touchscreen (180° up)
Connectivity
Wi-Fi, Bluetooth

Pros & Cons

👍 Pros

  • 40x optical zoom in a pocket-sized body provides extraordinary reach without carrying extra lenses
  • 4K video recording and 4K time-lapse capability for high-resolution video content
  • 180-degree tilting touchscreen LCD makes selfies and vlogging straightforward
  • Built-in Wi-Fi and Bluetooth enable quick wireless sharing and remote camera control
  • DIGIC 8 processor delivers 7.4 fps continuous shooting for capturing fast action

👎 Cons

  • Small 1/2.3-inch sensor size limits low-light performance compared to larger-sensor cameras
  • No optical viewfinder, so framing relies entirely on the rear LCD screen
  • No raw image format support restricts post-processing flexibility for advanced photographers
  • International model may not include a domestic manufacturer warranty

Frequently Asked Questions

The SX740 HS covers a 24–960mm equivalent focal length range, allowing you to capture subjects from wide-angle landscapes to extremely distant details like wildlife or sports action.
Yes, the 3-inch touchscreen LCD tilts up a full 180 degrees, making it easy to frame yourself for selfies and vlogging.
Yes, the SX740 HS has built-in Wi-Fi and Bluetooth, allowing you to wirelessly transfer images and control the camera remotely via Canon's companion app.
The SX740 HS can shoot continuously at up to 7.4 frames per second, powered by the DIGIC 8 image processor.
Yes, this is listed as an international model, which may differ from the domestic version in terms of warranty coverage and included accessories.

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