LG
LG 43UN7000PUB 43-inch 4K UHD Smart Alexa TV
★★★★★
4KUHDHDRHDR10
Bring every streaming app, 4K clarity, and smart home control together in one 43-inch TV that works as naturally with Alexa as it does with Netflix.
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Overview
Key Features
REAL 4K IPS DISPLAY: Whatever you're watching, nearly every angle looks great. Our Real 4K IPS Display widens your viewing angle without losing color and detail. It's clarity in every moment, with pristine color, light and detail.
QUAD CORE PROCESSOR 4K: Instant and intelligent. Our Quad Core Processor paints images, action, and color in the best possible light from source to screen.
webOS: Entertainment access made easy. LG's fan-favorite webOS platform delivers streaming simplicity. Featuring the latest streaming apps like Disney Plus and the Apple TV app, and popular apps like Netflix, Hulu, Sling, Prime Video and more. A huge library of content and streaming services are all there at your fingertips.
ACTIVE HDR: Automatically elevate the beauty of your favorite scenes. Active HDR supports a wide range of formats for scene-by-scene picture adjustment, including HDR10 and HLG.
APPLE AIRPLAY 2 AND APPLE HOMEKIT: Apple Airplay 2 and Apple HomeKit are built in. Cast entertainment from Apple devices to your TV using Airplay 2, including Apple's vast library of content. Also use your Apple devices to configure, customize, and control your smart home usingHomeKit.
Connectivity technology: Wireless
Included components: Remote Control, Power Cable, E-Manual
Specifications
Display Size
43 inches
Resolution
4K UHD
Display Type
Real 4K IPS Display
Processor
Quad Core Processor 4K
Smart TV Platform
webOS
HDR Support
Active HDR (HDR10, HLG)
Smart Home Integration
Apple AirPlay 2, Apple HomeKit, Alexa
Connectivity Technology
Wireless
Included Components
Remote Control, Power Cable, E-Manual
Pros & Cons
👍 Pros
- The Real 4K IPS panel maintains color accuracy and detail across wide viewing angles, making it well-suited for larger rooms where not everyone sits directly in front of the screen
- webOS delivers one of the most polished smart TV experiences available — app launching is quick, the interface is intuitive, and the content library covers virtually every major streaming service
- Built-in Alexa and Google Assistant support means voice control works without any extra hardware for users already in either smart home ecosystem
- Apple AirPlay 2 and HomeKit integration is natively built in, eliminating the need for a separate Apple TV to use AirPlay features on an Apple-heavy household
- Active HDR with HDR10 and HLG support automatically optimizes picture settings scene-by-scene, providing a noticeably better picture than SDR on supported content
👎 Cons
- The native 60Hz panel means this TV is not competitive for high-refresh gaming — players who want 120Hz gameplay will need to look at a different model
- IPS panel technology produces limited contrast in dark scenes compared to OLED or VA alternatives, which is a noticeable drawback for movie watching in a dark room
- The Quad Core Processor 4K, while capable, shows processing lag in some complex webOS menus compared to flagship processor tiers in LG's higher-end lineup
- At 43 inches, the screen real estate is compact for a 4K panel — the 4K resolution advantage becomes less perceptible at typical living room viewing distances compared to larger-screen 4K sets
- No local dimming is indicated in the feature set, which limits the TV's ability to deepen blacks in HDR content compared to full-array local dimming alternatives
Frequently Asked Questions
What streaming apps come pre-installed on the LG 43UN7000PUB, and can I add more?
The 43UN7000PUB runs LG's webOS platform, which comes with Netflix, Hulu, Disney+, Apple TV, Sling, Prime Video, and more pre-installed. The LG Content Store lets you add additional apps from a broad catalog — webOS is one of the most app-complete smart TV platforms available.
Does this TV work with Apple AirPlay and HomeKit, or do I need an Apple TV box?
Both AirPlay 2 and Apple HomeKit are built directly into the 43UN7000PUB — no Apple TV device required. You can cast video and audio from any AirPlay 2-compatible Apple device and manage smart home accessories via the Home app using HomeKit.
What's the refresh rate on this TV, and is it suitable for gaming?
The 43UN7000PUB operates at a native 60Hz refresh rate. For casual gaming and most streaming content, 60Hz is perfectly adequate. Competitive gamers who prioritize high-refresh gameplay should note this TV does not support 120Hz.
Does the IPS panel on this TV affect picture quality for dark scenes compared to OLED or VA panels?
IPS panels trade deep black levels for wide viewing angles. The 43UN7000PUB's Real 4K IPS Display will look excellent from off-axis seating positions in bright rooms, but dark scene contrast won't match OLED or VA-panel TVs. It's the right trade-off for a shared living space or well-lit room.
Can I control this TV with both Alexa and Google Assistant?
Yes. The 43UN7000PUB has both Amazon Alexa and Google Assistant built in, so you can use either voice ecosystem for hands-free control — changing inputs, adjusting volume, launching apps, or controlling connected smart home devices.
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