LG
LG OLED77CXPUA 77-inch 4K Smart OLED TV Alexa
★★★★★
4K
Immerse Yourself in the Future of TelevisionThe LG OLED77CXPUA is a 77-inch 4K Smart OLED TV that redefines your viewing experience. With self-lit pixels, perfect black, and intense color, this TV delivers stunning picture quality for movies, sports, and gaming. Powered by the α9 Gen 3 AI Process...
$4,996.99*
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*Price sourced from Amazon.com. Last updated:Jun 08, 2026.Price and availability are subject to change.
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Overview
Immerse Yourself in the Future of Television
The LG OLED77CXPUA is a 77-inch 4K Smart OLED TV that redefines your viewing experience. With self-lit pixels, perfect black, and intense color, this TV delivers stunning picture quality for movies, sports, and gaming. Powered by the α9 Gen 3 AI Processor 4K and featuring ThinQ AI with Alexa built-in, it offers a seamless and intelligent entertainment experience.
- Display Technology: OLED
- Screen Size: 77 Inches
- Resolution: 4K
- Refresh Rate: 120 Hz
- Processor: α9 Gen 3 AI Processor 4K
- Smart TV: ThinQ AI with Google Assistant and Amazon Alexa Built-In
- HDR: Dolby Vision IQ and Dolby Atmos
- Gaming: NVIDIA G-SYNC Compatible
- Connectivity: Wireless, Bluetooth, USB, Ethernet, HDMI
- Operating System: webOS
Key Features
LG OLED TV: Only OLED pixels emit their own light, allowing for perfect black, intense color and stunning picture.
PIXEL LEVEL DIMMING: Millions of pixels emit their own light. Only OLED can turn pixels off completely and independently. See stunning picture, perfect black, infinite contrast and over a billion rich colors.
WEBOS AND MAGIC REMOTE: LG's fan-favorite webOS platform makes it surprisingly fast and easy to stream movies and shows with your favorite apps and find new obsessions based on what you like. While our Magic Remote lives up to its name with voice and motion control — just speak or simply point, scroll and click.
α9 GEN 3 AI PROCESSOR 4K: Everything you see and hear is automatically made better, clearer, smoother, and more dynamic with our a9 Gen 3 AI Processor 4K. You don’t have to do a thing. Our most advanced 4K processor does it for you with AI Picture Pro, AI Sound Pro, AI 4K Upscaling, and the ability to help your TV to evolve over time.
GAMING: LG OLED TV is built for gaming. AI-powered picture quality transports you to the moment. Gaming features and the latest tech, like NVIDIA G-SYNC and FreeSync, give you an edge with less lag, high refresh rates, and incredibly smooth and responsive gameplay.
Specifications
Display Technology
OLED
Screen Size
77 inches
Resolution
4K
Processor
α9 Gen 3 AI Processor 4K
Smart TV Platform
webOS
Remote Control
Magic Remote with voice and motion control
Gaming Features
NVIDIA G-SYNC, FreeSync
Dimming Technology
Pixel Level Dimming
Pros & Cons
👍 Pros
- Experience perfect black levels and intense, stunning colors due to the self-emitting OLED pixels.
- Benefit from pixel-level dimming, which allows for infinite contrast by turning individual pixels completely off.
- Enjoy a fast and user-friendly smart TV experience with the webOS platform and a versatile Magic Remote.
- The α9 Gen 3 AI Processor 4K automatically enhances picture and sound, providing a smoother and more dynamic viewing experience.
- Gain a competitive edge in gaming with features like NVIDIA G-SYNC and FreeSync, reducing lag and ensuring smooth gameplay.
👎 Cons
- The advanced features and premium technology of this 77-inch OLED TV typically come with a higher price point.
- The expansive 77-inch screen size may not be suitable for smaller living spaces or certain room configurations.
- While highly advanced, the a9 Gen 3 AI Processor 4K's automatic enhancements might not always align with a viewer's specific preferences for picture or sound.
Frequently Asked Questions
What makes the picture quality of this LG OLED TV stand out?
The LG OLED TV utilizes self-emitting pixels that allow for perfect black, intense color, and stunning picture quality, with individual pixels capable of turning completely off for infinite contrast.
How does the webOS platform enhance the user experience?
LG's webOS platform provides a fast and easy way to stream movies and shows, featuring popular apps and personalized recommendations, complemented by the Magic Remote's voice and motion control.
What advanced processing features does this TV offer?
This TV is equipped with the α9 Gen 3 AI Processor 4K, which automatically enhances picture and sound quality, offers AI 4K Upscaling, and supports future software evolution.
Is this television suitable for serious gamers?
Yes, the LG OLED TV is built for gaming, incorporating features like NVIDIA G-SYNC and FreeSync to provide less lag, high refresh rates, and incredibly smooth and responsive gameplay.
Does the Magic Remote offer more than just button controls?
Yes, the Magic Remote lives up to its name with both voice and motion control, allowing users to simply speak commands or point, scroll, and click for navigation.
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