MSI AMZ-PT-00118 Urbano Pure 3D Subway Wall Tile — main product image

MSI AMZ-PT-00118 Urbano Pure 3D Subway Wall Tile

MSI

MSI AMZ-PT-00118 Urbano Pure 3D Subway Wall Tile

Name: MSI AMZ-PT-00118 Urbano Pure 3D Subway Wall Tile
Brand: MSI
SKU: AMZ-PT-00118

★★★★★5.0 (11 reviews)

4 in12 in31 in27 lbs

Add genuine dimensional depth to any backsplash or accent wall with these glossy 4x12 ceramic subway tiles — 9.7 sq ft per case, ready to install.

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Overview

Elevate Your Space with MSI Urbano Pure 3D Mix Ceramic Subway Tile

Transform your kitchen, bathroom, or accent wall with the MSI Urbano Pure 3D Mix Ceramic Subway Tile. These glossy white tiles feature a unique 3-dimensional pattern, adding a modern touch to a classic design. Durable, easy to install, and perfect for both residential and commercial spaces.

Specifications:

Brand: MSI
Material: Ceramic
Color: Pure
Dimensions: 4" x 12"
Thickness: 0.31"
Finish: Glossy
Style: 3D Mix
Installation: Thinset Mortar
Coverage: 9.69 sq ft per carton
Special Features: Scratch Resistant, Water Resistant, Stain Resistant, Low Maintenance

Key Features

Recommended Use

For use in commercial or residential indoor installations such as kitchen backsplash, bathroom backsplash, shower walls, bedroom walls, accent walls, laundry room walls, etc.

DIMENSIONS

4 in. width x 12 in. length x .31 in. thick subway tile

FINISH

Glossy subway tile, Durable and easy to install

9.7 square feet, 30 pieces per case. Case weight is 27 lbs.

It is recommended you purchase a minimum of 10% overage to account for design cuts and patterns

Frequently Asked Questions

What makes this tile "3D" — is the surface texture pronounced enough to feel underfoot or just visual?

The 3D pattern is a surface relief on the face of the tile, not a structural variation in thickness. It creates shadow lines and visual depth under light that distinguish it from flat subway tile, but the texture is subtle enough that it's a wall tile application — it is not rated for flooring and should not be used underfoot.

What adhesive method is required for installation?

These ceramic tiles install with standard thinset mortar, the same as any ceramic wall tile. No specialty adhesive is required. Standard tile installation practices — back-buttering on textured surfaces, proper substrate preparation — apply.

How much overage should I buy, and why?

MSI recommends purchasing a minimum of 10% overage beyond your measured square footage. This accounts for cuts at edges and corners, pattern-matching waste if you're running the 3D texture in a specific direction, and breakage during installation. For complex layouts like herringbone, consider 15%.

Are these tiles suitable for a shower wall installation?

Yes. They are water resistant and rated for wet-area wall applications including shower walls and bathroom backsplashes. They are ceramic, not porcelain, so grout sealing and proper waterproofing of the substrate behind the tile are important steps for full shower enclosures.

How many tiles and what square footage comes in one case?

Each case contains 30 tiles measuring 4" x 12", covering 9.7 square feet. The case weighs 27 lbs. Calculate your wall square footage, add 10% minimum overage, then divide by 9.7 to determine how many cases to order.

What Buyers Say

5.0 ★★★★★11 Amazon ratings

What buyers are saying Installers and homeowners who have tiled kitchens and bathrooms with the MSI Urbano Pure 3D subway tile consistently note that the 3D relief pattern photographs beautifully and holds up well after months of daily use — the glossy finish stays bright and the relief edges resist chipping when tiles are handled carefully during cuts. The standard 4x12 format and thinset installation make it approachable for experienced DIYers, though the 3D texture demands slightly more attention to grout line consistency than a flat tile. For the price per case, it delivers a visual result that reads as significantly more upscale than its cost, which is the most common theme in positive reviews.

👍 Pros

The 3D relief surface adds visual complexity and shadow definition that flat subway tiles can't achieve, giving classic white subway tile a contemporary architectural character.
Glossy finish reflects light effectively, making it a strong choice for smaller bathrooms or kitchens where the goal is to maximize perceived brightness.
Scratch resistant, water resistant, and stain resistant ceramic construction holds up to kitchen backsplash grease and bathroom moisture without special maintenance.
Standard 4x12 subway format integrates with conventional tile-setting tools and techniques — no specialty installation knowledge required.
At 9.7 sq ft per case, planning and ordering is straightforward for standard room measurements.

👎 Cons

Ceramic construction is less dense than porcelain, making these tiles more susceptible to chipping at exposed edges during installation or from direct impact post-install.
The 3D relief pattern means grout lines and the tile surface recesses require more thorough cleaning to prevent grime buildup in the shadow grooves over time.
Rated for wall use only — not a flooring or exterior application, which limits it to vertical surfaces exclusively.
The glossy finish shows water spots, soap residue, and fingerprints more readily than a matte or satin surface, requiring more frequent wiping in high-use bathroom or kitchen areas.

Summarized from aggregated buyer feedback for this product. Rating and review count sourced from Amazon.com.