Polaroid 9077 Now+ Gen 2 Instant Camera White

The Polaroid Now+ Gen 2 is a Bluetooth-connected instant camera that expands on the classic Polaroid experience with app-driven creative controls and a bundled lens filter kit. At its core, it delivers the familiar one-click-and-wait magic of instant film, producing square-format prints on both i-Type and 600 film stocks. But the Bluetooth connection to the Polaroid app opens up a range of features typically reserved for digital cameras: full manual exposure control lets you adjust settings for tricky lighting, double exposure mode layers two shots into a single print, light painting allows long-exposure light trails, and the noise trigger fires the shutter in response to sound for hands-free captures. The dual-zone autofocus system handles focusing automatically, switching between close-up and standard ranges so portraits and landscapes alike come out sharp.

The Gen 2 model ships with five snap-on creative lens filters — Starburst, Red Vignette, Orange, Yellow, and Blue — that attach directly over the lens to add color casts and diffraction effects at the moment of exposure. The camera body now incorporates 40% recycled plastic, and the built-in battery charges via USB-C, replacing the disposable battery approach of older Polaroid models. A standard tripod mount on the bottom opens up possibilities for stable long exposures and group shots with the self-timer. At 5.9 x 4.4 x 3.7 inches and 1.72 pounds, the Now+ Gen 2 is substantial enough to feel solid in hand while still being portable enough to bring along for everyday shooting.