Polaroid

Polaroid Instant Color Film for i-Type Cameras

4.4 (1007 reviews)

Stock up on vibrant Polaroid i-Type color film with this 16-shot double pack for every instant photography moment.

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Overview

The Polaroid Instant Color Film for i-Type Cameras is the standard color film designed for Polaroid's current generation of instant cameras, including the Polaroid Now and Now+ lines. This double pack contains two cartridges of eight frames each, giving you 16 total exposures of classic square-format instant color prints. Each photo emerges blank from the camera and gradually develops over approximately 15 minutes, revealing the rich, textured, and slightly unpredictable color palette that defines the Polaroid aesthetic.

Because i-Type film cartridges do not contain a built-in battery — unlike the older 600-type format — they rely on the camera's rechargeable battery for power, which helps keep the cost per pack lower. For best results, Polaroid recommends shooting in bright light or using your camera's flash, as the film's chemistry responds best to well-lit scenes. Unused film should be stored in the refrigerator (not the freezer) to preserve its chemical stability and ensure consistent color reproduction. This double pack is a convenient way to stock up so you always have film on hand for spontaneous moments.

Key Features

DOUBLE PACK FILM: Polaroid Instant Color Film for I-Type cameras with two packs of 8 count film for a total of 16 photos.

LIGHT IT UP: Polaroid Instant Film loves light. The more light in your shot, the better your photo will turn out. Always shoot in bright light or use the camera flash.

DEVELOP: All photos appear blank at first. Photos develop within 15 minutes. Shield photos from the light and place them face down as they develop.

CREATE: Every photo you create is rich textured and unique. Unpredictable, imperfect, and impossible to reproduce.

STORE CHILLED: Temperature affects how the film works so keep it stored chilled in the fridge, do not freeze.

Specifications

Brand
Polaroid
Film Type
Instant Color Film
Compatibility
Polaroid i-Type Cameras
Photos per Pack
8
Total Photos
16 (double pack)
Film Format
Instant square format
Development Time
Approximately 15 minutes
Storage
Refrigerate; do not freeze

Pros & Cons

👍 Pros

  • Double pack provides 16 shots, offering better per-photo value than single packs
  • Produces the classic Polaroid square-format prints with rich, distinctive color
  • No battery in the cartridge keeps per-pack cost lower than 600-type film
  • Compatible with the full range of current Polaroid i-Type cameras

👎 Cons

  • Film must be refrigerated for optimal performance, which requires planning ahead
  • Each photo takes up to 15 minutes to fully develop after exposure
  • Results can vary with lighting and temperature, leading to occasional inconsistency
  • Cost per photo remains significantly higher than digital printing

Frequently Asked Questions

This pack contains 16 instant photos total — two individual packs of 8 sheets each.
This film is designed for Polaroid i-Type cameras, including the Polaroid Now, Polaroid Now+, and Polaroid Lab. It is not compatible with vintage 600-type cameras.
Photos appear blank at first and fully develop within approximately 15 minutes. For best results, shield them from light and place them face down during development.
Polaroid recommends storing unused film in the refrigerator to maintain its chemical stability. Do not freeze the film, as freezing can damage it.
Polaroid instant film performs best in bright, well-lit conditions. Shooting in low light can result in darker images, while the camera's flash helps compensate in dimmer environments.