Profoto 100960 Medium Reflector Silver/White

The Profoto 100960 Medium Reflector is designed to give photographers precise control over light quality and spread. Its silver/white interior finish serves a dual purpose: the silver surface produces crisp, high-contrast light with defined specular highlights, while the white surface softens output for a more even, diffused result. This makes it a versatile single modifier that can adapt to different shooting scenarios — from commercial product work that benefits from punchy reflections to portraiture where a slightly softer quality is preferred.

Engineered to mount securely on Profoto flash heads, this medium-sized reflector strikes a practical balance between light coverage and portability. It concentrates output more than a large reflector or softbox, reducing unwanted spill and giving the photographer greater directional control. For studio setups, it works well as a key or accent light, and its manageable size makes it equally practical for on-location shoots where gear needs to be compact. Photographers looking to further refine the output can pair it with optional Profoto grids or diffusion accessories sold separately.