Sony

Sony Alpha a7 III 24MP 4K Mirrorless Camera with 28-70mm Lens Bundle

4.6 (134 reviews)
4KUHD32GB Memory24MP2MP

A full-frame 24.2MP mirrorless camera with 693-point autofocus, 4K video, and an accessory bundle to get you shooting right away.

$1,898.00*
In Stock on Amazon.com
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*Price sourced from Amazon.com. Last updated:Jun 04, 2026.Price and availability are subject to change.

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Overview

The Sony Alpha a7 III is a full-frame mirrorless camera that has earned a reputation as one of the most versatile bodies in its class. At its core is a 24.2-megapixel Exmor R back-illuminated CMOS sensor paired with the BIONZ X image processor, delivering strong image quality across a native ISO range of 100–51200 (expandable to 50–204800). Its hybrid autofocus system — combining 693 phase-detection points with 425 contrast-detection areas — covers roughly 93% of the image area, enabling reliable subject tracking for both stills and video. The 5-axis SteadyShot INSIDE stabilization system compensates for camera movement regardless of the lens attached, which is particularly useful with non-stabilized primes and adapted lenses.

Video shooters benefit from UHD 4K recording with full pixel readout in Super 35mm mode, along with S-Log2 and S-Log3 gamma profiles for color grading flexibility. The body features a 2.36-million-dot OLED electronic viewfinder, a tilting 3.0-inch touchscreen LCD, and dual SD card slots for redundant recording. This bundle packages the camera with the FE 28-70mm f/3.5-5.6 OSS kit lens and a set of accessories including a 32GB memory card, spare battery, carrying case, filter kit, and cleaning supplies — giving new owners the essentials to start shooting immediately. Connectivity options include Wi-Fi, NFC, Bluetooth, and USB 3.0 Type-C for fast image transfer and remote control.

Key Features

SONY ALPHA A7 III 24MP UHD 4K MIRRORLESS CAMERA WITH FE 28-70MM LENS BUNDLE INCLUDES: Adapter | Lens Cap | Lens Hood | Cable | Battery | Strap | Shoulder Bag | 32GB Memory Card | Cleaning Kit | Card Reader | Card Wallet | Software Kit | Battery Pack | Filter Kit

24.2MP FULL-FRAME EXMOR R CMOS SENSOR: Delivers excellent image quality, wide dynamic range, and impressive low-light performance.

BIONZ X IMAGE PROCESSING ENGINE: Provides fast processing speeds and high-quality image and video output.

693-POINT HYBRID AF SYSTEM: Offers fast, accurate, and reliable autofocus with wide coverage, including Real-time Eye AF for humans and animals.

UP TO 10 FPS CONTINUOUS SHOOTING: Allows for capturing fast-paced action.

UHD 4K VIDEO RECORDING: Records high-quality 4K video with full pixel readout in Super 35mm mode.

28-70MM FOCAL LENGTH: A versatile standard zoom range suitable for a wide variety of subjects, including landscapes, portraits, and everyday shooting.

F/3.5-5.6 VARIABLE APERTURE: The maximum aperture changes as you zoom.9:53 pm 10/04/20259:53 pm 10/04/20259:53 pm 10/04/2025

MULTIPLE CARRYING OPTIONS: Includes a grab handle and detachable shoulder strap for versatility.

HIGH-SPEED PERFORMANCE: It has read speeds of up to 95 MB/s and write speeds of up to 90 MB/s, which makes it suitable for capturing high-resolution photos, full HD and 4K UHD video, and continuous burst mode photos.

Specifications

Sensor
24.2MP Exmor R BSI CMOS, Full-Frame
Processor
BIONZ X
Lens (Included)
28-70mm f/3.5-5.6 OSS
Video
UHD 4K
ISO Range
100-51200 (expandable 50-204800)
Autofocus
693 Phase-Detection Points, 425 Contrast-Detection Areas
Image Stabilization
5-Axis SteadyShot INSIDE
Viewfinder
2.36m-dot OLED Tru-Finder EVF
Display
3.0" Tilting LCD Touchscreen
Memory Slots
Dual SD Card Slots
Connectivity
Wi-Fi, NFC, Bluetooth, USB 3.0 Type-C
Bundle Includes
32GB SDHC U3 Card, Camera Case, 55mm Filter Kit, Spare Battery, Cleaning Kit, Memory Wallet, Card Reader, PC Software

Pros & Cons

👍 Pros

  • 693 phase-detection AF points provide fast and reliable autofocus tracking across nearly the entire frame.
  • Full-frame 24.2MP sensor delivers excellent image quality with strong low-light performance up to ISO 204800 expanded.
  • 5-axis in-body stabilization works with any mounted lens, including adapted vintage glass.
  • Dual SD card slots offer flexible storage management for backup or file separation.
  • Bundle includes practical accessories like a spare battery, memory card, and carrying case for immediate use.

👎 Cons

  • The included 28-70mm f/3.5-5.6 kit lens has a modest maximum aperture, limiting low-light and shallow depth-of-field performance.
  • Menu system can be complex and unintuitive, requiring time to learn and customize.
  • The 3.0-inch LCD tilts but does not fully articulate, limiting flexibility for vlogging and overhead angles.
  • Battery life, while improved over predecessors, may still require the spare battery during extended shoots.

Frequently Asked Questions

The a7 III features a hybrid autofocus system with 693 phase-detection points and 425 contrast-detection areas, covering approximately 93% of the frame for fast, reliable subject tracking.
Yes. It includes 5-axis SteadyShot INSIDE stabilization, which compensates for camera shake across all five axes and works with any lens you mount on the body.
The bundle adds a 32GB SDHC U3 memory card, camera carrying case, 55mm filter kit, spare battery, cleaning kit, memory wallet, card reader, and a PC software package.
Yes. The a7 III has dual SD card slots, allowing you to use one for overflow, backup, or to separate photo and video files.
It records UHD 4K video with full pixel readout and no pixel binning in Super 35mm mode, along with 1080p recording at up to 120fps for slow-motion footage.