Sony BRAVIA XR X90K 55 Inch 4K Google TV

The Sony BRAVIA XR X90K is a 55-inch 4K LED television powered by Sony's Cognitive Processor XR, which takes a human-perception approach to image processing. Rather than analyzing picture elements individually, the processor cross-references multiple aspects of the image simultaneously — color, contrast, clarity, and motion — to produce results that appear more natural and lifelike. The result is deep blacks, high peak brightness, and vivid colors that maintain accuracy across a wide range of content, from dark cinematic scenes to bright, fast-moving sports broadcasts. Dolby Vision HDR support further enhances compatible content with scene-by-scene optimization.

Built on the Google TV platform, the X90K provides seamless access to popular streaming services, personalized content recommendations, and Google Assistant voice control. For gamers, this TV is purpose-built for PlayStation 5 with an input lag as low as 8.5ms, Auto HDR Tone Mapping that adjusts picture settings for PS5 games, and Auto Genre Picture Switch that recognizes when you move between gaming and media. On the audio side, the TV supports Dolby Atmos and DTS:X processing through its Vertical Surround Engine and S-Force Pro Front Surround speakers, with the option to add compatible rear speakers for full 360 Spatial Sound Mapping that adapts to your room's acoustics.