
Sony ILCE-7M4K/B Alpha A7 IV with 28-70mm Lens Bundle
Capture Stunning Photos and Videos with the Sony Alpha a7 IVThe Sony Alpha a7 IV is a hybrid mirrorless camera that excels in both stills and video. Featuring a newly developed 33MP full-frame sensor and advanced AF performance, it's perfect for photographers and content creators. Sensor: 33M...
*Price sourced from Amazon.com. Last updated:Jun 04, 2026.Price and availability are subject to change.
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Overview
Capture Stunning Photos and Videos with the Sony Alpha a7 IV
The Sony Alpha a7 IV is a hybrid mirrorless camera that excels in both stills and video. Featuring a newly developed 33MP full-frame sensor and advanced AF performance, it's perfect for photographers and content creators.
- Sensor: 33MP Full-Frame Exmor R CMOS Sensor
- Video: 4K 60p Video in 10-Bit, S-Cinetone
- Shooting: Up to 10 fps Shooting
- ISO: 100-51200
- EVF: 3.68m-Dot EVF with 120 fps Refresh Rate
- LCD: 3" 1.03m-Dot Vari-Angle Touchscreen LCD
- AF System: 759-Pt. Fast Hybrid AF, Real-time Eye AF
- Image Stabilization: 5-Axis SteadyShot Image Stabilization
- Lens: Sony FE 28-70mm f/3.5-5.6 OSS Lens
Key Features
SONY USA AUTHORIZED - Includes Full SONY USA WARRANTY, Camera Package Includes Camera Body, Lens, Battery, Charger, Lens Cap, and Strap + Bundles Accessories
Sony a7 IV Mirrorless Camera: 33MP Full-Frame Exmor R CMOS Sensor, Up to 10 fps Shooting, ISO 100-51200, 4K 60p Video in 10-Bit, S-Cinetone, 3.68m-Dot EVF with 120 fps Refresh Rate, 3" 1.03m-Dot Vari-Angle Touchscreen LCD, 759-Pt. Fast Hybrid AF, Real-time Eye AF, Focus Breathing Compensation, 5-Axis SteadyShot Image Stabilization, Creative Looks and Soft Skin Effect
Sony FE 28-70mm f/3.5-5.6 OSS Lens: Combining impressive optical performance with lightweight, compact convenience, the 28-70mm Lens makes an ideal everyday lens. The popular 28–70 mm zoom range covers a variety of uses, from landscapes to portraits and snapshots. Built-in Optical SteadyShot image stabilization keeps images sharp and noise-free.
Transcend 64GB 300S UHS-I SDXC Memory Card-64GB Storage Capacity, UHS-I / U1 / Class 10, Max Read Speed: 100 MB/s, Max Write Speed: 20 MB/s, Min Write Speed: 10 MB/s, Records Full HD Video and Still Photos, Water / Static / Shock / X-Ray Proof, Can Withstand Extreme Temperatures, Built-In Write-Protect Switch, Free RecoveRx Software
Movavi Professional Video & Photo Editing Software Kit - Compatible with Windows and Mac Operating systems this 5 software package comes with premium softwares to fulfill your Photo/Video/Vlogging Editing needs
Specifications
Pros & Cons
👍 Pros
- Equipped with a 33MP Full-Frame Exmor R CMOS Sensor for high-resolution images.
- Offers high-speed shooting up to 10 frames per second, ideal for capturing fast-moving subjects.
- Capable of recording 4K 60p video in 10-bit, providing professional-grade video capabilities.
- Features a 3.68m-Dot EVF with a 120 fps refresh rate for a clear and fluid viewing experience.
- Includes a 3" 1.03m-Dot Vari-Angle Touchscreen LCD for flexible shooting angles and intuitive control.
- Benefits from 5-Axis SteadyShot Image Stabilization to reduce camera shake in various situations.
- Comes with a versatile Sony FE 28-70mm f/3.5-5.6 OSS lens for a wide range of shooting scenarios.
- Bundled with a Transcend 64GB SDXC Memory Card and Movavi Professional Video & Photo Editing Software.
👎 Cons
- The included lens has a variable aperture (f/3.5-5.6), which might be limiting in low-light conditions.
- The max write speed of the included 64GB Transcend SDXC card is 20 MB/s, which may be slow for sustained 4K video recording.
- While versatile, the 28-70mm kit lens may not satisfy advanced users requiring prime lens quality or wider apertures.
- The camera's advanced features and menu system might present a learning curve for new users.
- Achieving the full potential of 4K 60p 10-bit video may require higher-speed memory cards than the included one.
- The Movavi software bundle is compatible with Windows and Mac, but specific system requirements are not detailed.