Sony

Sony ILCE-7M4K/B Alpha A7 IV with 28-70mm Lens Bundle

3.8 (8 reviews)

Capture Stunning Photos and Videos with the Sony Alpha a7 IVThe Sony Alpha a7 IV is a hybrid mirrorless camera that excels in both stills and video. Featuring a newly developed 33MP full-frame sensor and advanced AF performance, it's perfect for photographers and content creators. Sensor: 33M...

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Overview

Capture Stunning Photos and Videos with the Sony Alpha a7 IV

The Sony Alpha a7 IV is a hybrid mirrorless camera that excels in both stills and video. Featuring a newly developed 33MP full-frame sensor and advanced AF performance, it's perfect for photographers and content creators.

  • Sensor: 33MP Full-Frame Exmor R CMOS Sensor
  • Video: 4K 60p Video in 10-Bit, S-Cinetone
  • Shooting: Up to 10 fps Shooting
  • ISO: 100-51200
  • EVF: 3.68m-Dot EVF with 120 fps Refresh Rate
  • LCD: 3" 1.03m-Dot Vari-Angle Touchscreen LCD
  • AF System: 759-Pt. Fast Hybrid AF, Real-time Eye AF
  • Image Stabilization: 5-Axis SteadyShot Image Stabilization
  • Lens: Sony FE 28-70mm f/3.5-5.6 OSS Lens

Key Features

SONY USA AUTHORIZED - Includes Full SONY USA WARRANTY, Camera Package Includes Camera Body, Lens, Battery, Charger, Lens Cap, and Strap + Bundles Accessories

Sony a7 IV Mirrorless Camera: 33MP Full-Frame Exmor R CMOS Sensor, Up to 10 fps Shooting, ISO 100-51200, 4K 60p Video in 10-Bit, S-Cinetone, 3.68m-Dot EVF with 120 fps Refresh Rate, 3" 1.03m-Dot Vari-Angle Touchscreen LCD, 759-Pt. Fast Hybrid AF, Real-time Eye AF, Focus Breathing Compensation, 5-Axis SteadyShot Image Stabilization, Creative Looks and Soft Skin Effect

Sony FE 28-70mm f/3.5-5.6 OSS Lens: Combining impressive optical performance with lightweight, compact convenience, the 28-70mm Lens makes an ideal everyday lens. The popular 28–70 mm zoom range covers a variety of uses, from landscapes to portraits and snapshots. Built-in Optical SteadyShot image stabilization keeps images sharp and noise-free.

Transcend 64GB 300S UHS-I SDXC Memory Card-64GB Storage Capacity, UHS-I / U1 / Class 10, Max Read Speed: 100 MB/s, Max Write Speed: 20 MB/s, Min Write Speed: 10 MB/s, Records Full HD Video and Still Photos, Water / Static / Shock / X-Ray Proof, Can Withstand Extreme Temperatures, Built-In Write-Protect Switch, Free RecoveRx Software

Movavi Professional Video & Photo Editing Software Kit - Compatible with Windows and Mac Operating systems this 5 software package comes with premium softwares to fulfill your Photo/Video/Vlogging Editing needs

Specifications

Camera Model
Sony Alpha A7 IV (ILCE-7M4K/B)
Sensor
33MP Full-Frame Exmor R CMOS
Max Still Image Shooting Speed
Up to 10 fps
ISO Range
100-51200
Video Resolution
4K 60p (10-Bit)
Video Color Profile
S-Cinetone
Electronic Viewfinder (EVF)
3.68m-Dot with 120 fps Refresh Rate
LCD Screen
3" 1.03m-Dot Vari-Angle Touchscreen
Autofocus System
759-Pt. Fast Hybrid AF, Real-time Eye AF
Image Stabilization
5-Axis SteadyShot
Included Lens
Sony FE 28-70mm f/3.5-5.6 OSS
Memory Card
Transcend 64GB 300S UHS-I SDXC

Pros & Cons

👍 Pros

  • Equipped with a 33MP Full-Frame Exmor R CMOS Sensor for high-resolution images.
  • Offers high-speed shooting up to 10 frames per second, ideal for capturing fast-moving subjects.
  • Capable of recording 4K 60p video in 10-bit, providing professional-grade video capabilities.
  • Features a 3.68m-Dot EVF with a 120 fps refresh rate for a clear and fluid viewing experience.
  • Includes a 3" 1.03m-Dot Vari-Angle Touchscreen LCD for flexible shooting angles and intuitive control.
  • Benefits from 5-Axis SteadyShot Image Stabilization to reduce camera shake in various situations.
  • Comes with a versatile Sony FE 28-70mm f/3.5-5.6 OSS lens for a wide range of shooting scenarios.
  • Bundled with a Transcend 64GB SDXC Memory Card and Movavi Professional Video & Photo Editing Software.

👎 Cons

  • The included lens has a variable aperture (f/3.5-5.6), which might be limiting in low-light conditions.
  • The max write speed of the included 64GB Transcend SDXC card is 20 MB/s, which may be slow for sustained 4K video recording.
  • While versatile, the 28-70mm kit lens may not satisfy advanced users requiring prime lens quality or wider apertures.
  • The camera's advanced features and menu system might present a learning curve for new users.
  • Achieving the full potential of 4K 60p 10-bit video may require higher-speed memory cards than the included one.
  • The Movavi software bundle is compatible with Windows and Mac, but specific system requirements are not detailed.

Frequently Asked Questions

The Sony Alpha A7 IV features a 33MP Full-Frame Exmor R CMOS Sensor, designed for high-resolution imaging.
This camera is capable of recording 4K 60p video in 10-Bit, and it includes the S-Cinetone color profile for enhanced cinematic looks.
Yes, the Sony Alpha A7 IV includes 5-Axis SteadyShot Image Stabilization to help reduce camera shake and produce sharper images.
The bundle includes a Sony FE 28-70mm f/3.5-5.6 OSS Lens, which features Optical SteadyShot image stabilization and covers a versatile zoom range.
The camera's 3.68m-Dot EVF offers a refresh rate of 120 frames per second, providing a smooth and clear viewing experience.
The Transcend 64GB 300S UHS-I SDXC Memory Card records Full HD video and still photos, with a minimum write speed of 10 MB/s, which meets the basic requirements for some 4K recording.
This bundle comes with a Movavi Professional Video & Photo Editing Software Kit, compatible with both Windows and Mac operating systems.