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Sony ILCE-7M4K/B Alpha a7 IV Mirrorless Camera 28-70mm Bundle — main product image
Sony ILCE-7M4K/B Alpha a7 IV Mirrorless Camera 28-70mm Bundle
Sony ILCE-7M4K/B Alpha a7 IV Mirrorless Camera 28-70mm Bundle
Sony ILCE-7M4K/B Alpha a7 IV Mirrorless Camera 28-70mm Bundle
Sony ILCE-7M4K/B Alpha a7 IV Mirrorless Camera 28-70mm Bundle
Sony ILCE-7M4K/B Alpha a7 IV Mirrorless Camera 28-70mm Bundle
Sony ILCE-7M4K/B Alpha a7 IV Mirrorless Camera 28-70mm Bundle
Sony

Sony ILCE-7M4K/B Alpha a7 IV Mirrorless Camera 28-70mm Bundle

★★★★★5.0 (2 reviews)
4K64GB Memory33MPf/3.5

Hybrid 33MP full-frame mirrorless camera kit with 4K 60p video, 759-point AF, and a complete accessory bundle ready to shoot.

$2,419.95*
✓ In Stock on Amazon.com
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*Price sourced from Amazon.com. Last updated:Jun 04, 2026.Price and availability are subject to change.

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Overview

The Sony a7 IV with 28-70mm lens bundle positions itself as a comprehensive starter kit for photographers and videographers stepping into full-frame mirrorless shooting. At the heart of the system is the newly developed 33MP Exmor R back-illuminated CMOS sensor, which delivers approximately 15 stops of dynamic range and a native sensitivity range of ISO 100-51200. Paired with the flagship-class BIONZ XR processing engine, the a7 IV achieves up to 10 fps continuous shooting with full AF/AE tracking, making it capable of handling fast-moving subjects in sports, wildlife, and event photography. The 759-point Fast Hybrid AF system with Real-time Eye AF provides reliable subject detection and tracking across the entire sensor area.

On the video side, the a7 IV records 4K at up to 60p in 10-bit color depth with S-Cinetone color science, giving filmmakers a cinematic look straight out of camera. Focus breathing compensation ensures smooth rack focuses during video recording, and the 5-axis in-body image stabilization helps maintain steady handheld footage. The 3.68 million-dot electronic viewfinder refreshes at 120 fps for smooth real-time previews, while the fully articulating 3" touchscreen LCD enables comfortable shooting from any angle. This bundle adds practical value with a 64GB memory card, card reader, flexible tripod, carrying bag, hand strap, and cleaning kit, so you can start capturing content the moment everything arrives.

Key Features

Items Include: 1 x Sony a7 IV Mirrorless Camera with 28-70mm Lens, 1 x 64GB Memory Card, 1 x Soft Bag, 1 x Memory Card Reader, 1 x Flexible Tripod, 1 x Hand Strap, 1 x Memory Card Wallet, 1 x Lens Cap Keeper, 1 x Cleaning Kit

An all-arounder that pushes beyond basic, theSony a7 IVdoes double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.

Newly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.

Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled.

Key Features: 33MP Full-Frame Exmor R CMOS Sensor - Up to 10 fps Shooting, ISO 100-51200 - 4K 60p Video in 10-Bit, S-Cinetone - 3.68m-Dot EVF with 120 fps Refresh Rate - 3" 1.03m-Dot Vari-Angle Touchscreen LCD - 759-Pt. Fast Hybrid AF, Real-time Eye AF - Focus Breathing Compensation - 5-Axis SteadyShot Image Stabilization - Creative Looks and Soft Skin Effect - FE 28-70mm f/3.5-5.6 OSS Lens

Specifications

Brand
Sony
Model
ILCE-7M4K/B
Sensor
33MP Full-Frame Exmor R CMOS (Back-Illuminated)
ISO Range
100-51200
Continuous Shooting
Up to 10 fps
Autofocus
759-Point Fast Hybrid AF, Real-time Eye AF
Video
4K 60p in 10-Bit, S-Cinetone
Image Stabilization
5-Axis SteadyShot IBIS
EVF
3.68m-Dot, 120 fps Refresh Rate
LCD
3" 1.03m-Dot Vari-Angle Touchscreen
Included Lens
FE 28-70mm f/3.5-5.6 OSS
Dynamic Range
Approximately 15 Stops

Pros & Cons

👍 Pros

  • Versatile 33MP sensor delivers excellent detail for both photography and high-quality video.
  • 4K 60p recording in 10-bit with S-Cinetone gives filmmakers broadcast-ready color and dynamic range.
  • 759-point hybrid AF with Real-time Eye AF tracks subjects reliably across the entire frame.
  • Bundle includes essential accessories so you can start shooting immediately out of the box.
  • Vari-angle touchscreen LCD and high-resolution EVF provide flexible framing for any shooting angle.

👎 Cons

  • The included 28-70mm f/3.5-5.6 kit lens has a slow variable aperture, limiting low-light performance.
  • 4K 60p recording applies a crop to the sensor, reducing the effective field of view.
  • Body and lens together add noticeable weight compared to APS-C mirrorless systems.
  • Bundle accessories like the flexible tripod and soft bag are basic quality, likely to be replaced by serious users.
  • No CFexpress card slot — uses one SD UHS-II and one SD UHS-I slot.

Frequently Asked Questions

The bundle includes a 64GB memory card, soft carrying bag, memory card reader, flexible tripod, hand strap, memory card wallet, lens cap keeper, and a cleaning kit.
Yes, the a7 IV records 4K at up to 60p in 10-bit color with S-Cinetone support, making it well suited for professional video production and content creation.
Yes, the a7 IV features 5-axis SteadyShot image stabilization built into the body, which works with both stabilized and non-stabilized lenses to reduce camera shake.
It uses a 759-point Fast Hybrid AF system with Real-time Eye AF for humans, animals, and birds, providing reliable subject tracking for both stills and video.
Yes, the FE 28-70mm f/3.5-5.6 OSS lens has built-in optical stabilization that works in conjunction with the body's 5-axis IBIS.

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