Sony

Sony ILCE-7M4K/B a7 IV Mirrorless Camera with 28-70mm Lens Bundle

3.7 (12 reviews)
4KUHDUSB 2.033MPf/3.5

The Sony a7 IV bundle pairs a 33MP full-frame hybrid mirrorless camera with a 28-70mm lens and essential accessories.

$2,298.00*
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*Price sourced from Amazon.com. Last updated:Jun 04, 2026.Price and availability are subject to change.

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Overview

The Sony a7 IV (ILCE-7M4) is a full-frame mirrorless camera built around a newly developed 33MP Exmor R CMOS sensor and the latest BIONZ XR processing engine. This combination delivers high-resolution stills with a native ISO range of 100-51200, continuous shooting at up to 10 frames per second, and advanced real-time autofocus tracking for eyes, faces, and animals. The 3.68 million-dot OLED electronic viewfinder refreshes at up to 120fps, providing a smooth and responsive shooting experience that closely mirrors optical viewfinder clarity. For video, the a7 IV captures UHD 4K at 30p using the full width of the sensor with 7K oversampling, and 4K 60p in 10-bit via a Super 35 crop — both with Sony's S-Cinetone color profile for cinematic, skin-friendly tones straight out of camera.

This bundle pairs the a7 IV body with the Sony FE 28-70mm f/3.5-5.6 OSS lens, a lightweight everyday zoom with built-in stabilization that covers wide-angle landscapes through short telephoto portraits. Beyond the camera and lens, the package includes a 128GB SanDisk Ultra SD card, TTL flash for event and portrait lighting, extra replacement battery for extended shooting sessions, UV/FLD/CPL filter kit, 0.43x wide-angle and 2.2x telephoto lens adapters, a padded carry bag, tripod, HDMI cable, hand grip strap, and Movavi photo and video editing software. This comprehensive accessory set means you can start shooting, editing, and sharing content right out of the box without needing to source essential accessories separately.

Key Features

Sony a7 IV Mirrorless Camera: 33MP Full-Frame Exmor R CMOS Sensor - Up to 10 fps Shooting, ISO 100-51200 - 4K 60p Video in 10-Bit, S-Cinetone - 3.68m-Dot EVF with 120 fps Refresh Rate - 1 YEAR SONY USA WARRANTY

Sony FE 28-70mm f/3.5-5.6 OSS Lens: Combining impressive optical performance with lightweight, compact convenience, the 28-70mm Lens makes an ideal everyday lens. The popular 28–70 mm zoom range covers a variety of uses, from landscapes to portraits and snapshots. Built-in Optical SteadyShot image stabilization keeps images sharp and noise-free.

Making full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism. There is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.

Bundled Items: Sandisk 128GB Ultra High Speed Class 10, TTL Multi Mode Flash, 5-Piece Movavi Software Package, Carry On Shoulder Padded Bag, Camera Tripod, 3-Piece Filter Kit with UV, FLD and CPL Filters, Extra Replacement Battery, 0.43x Macro Wide Angle + 2.2x Telephoto, Sun Shade Tulip Hood, USB 2.0 Memory Card Reader, HDMI Cable, Hand Grip Strap, 5-Piece Camera Starter Kit with Lens Cap Keeper, Microfiber Cloth, Memory Card Case, Table Accessory Tripod, Screen Protectors, Lens Pen and Blower

Movavi Professional Video & Photo Editing Software Kit - Compatible with Windows and Mac Operating systems this 5 software package comes with premium softwares to fulfill your Photo/Video/Vlogging Editing needs.

Specifications

Sensor
33MP Full-Frame Exmor R CMOS
ISO Range
100-51200
Continuous Shooting
Up to 10 fps
Video
4K 60p 10-bit (Super 35), 4K 30p 10-bit (Full-frame, 7K oversampled)
Color Science
S-Cinetone
EVF
3.68 million-dot OLED, 120fps refresh
Kit Lens
Sony FE 28-70mm f/3.5-5.6 OSS
Storage Included
SanDisk 128GB Ultra SD Card
Flash
TTL Multi Mode Flash (bundled)
Extra Battery
Yes (bundled)
Filter Kit
UV, FLD, CPL
Software
Movavi 5-Piece Editing Suite (Windows/Mac)
Warranty
1 Year Sony USA

Pros & Cons

👍 Pros

  • 33MP full-frame sensor strikes an excellent balance between resolution, low-light performance, and manageable file sizes
  • 4K 60p 10-bit video with S-Cinetone makes it a capable hybrid for both photo and video creators
  • High-resolution 3.68 million-dot EVF with 120fps refresh provides a smooth, detailed viewfinder experience
  • Comprehensive bundle includes flash, extra battery, filters, and storage so you can start shooting immediately
  • Up to 10 fps continuous shooting handles action and event photography effectively

👎 Cons

  • The included FE 28-70mm f/3.5-5.6 kit lens is modest compared to the camera body's capabilities
  • Third-party bundle accessories vary in quality and may not match dedicated brand-name equivalents
  • The camera body and accessories together create a substantial initial investment
  • Movavi software bundle is Windows/Mac only and may not suit photographers already invested in Adobe or other editing platforms

Frequently Asked Questions

The a7 IV features a newly developed 33MP full-frame Exmor R CMOS sensor that delivers excellent detail for both stills and video, with a native ISO range of 100-51200.
It records UHD 4K at up to 60p in 10-bit with S-Cinetone color science. At 4K 30p, it uses the full sensor width with 7K oversampling for maximum sharpness and detail.
The bundle includes the Sony FE 28-70mm f/3.5-5.6 OSS lens, a versatile everyday zoom with built-in Optical SteadyShot image stabilization covering wide-angle to short telephoto.
The bundle includes a 128GB SD card, TTL flash, extra battery, 0.43x wide-angle and 2.2x telephoto adapters, UV/FLD/CPL filter kit, carry bag, tripod, HDMI cable, hand grip strap, lens pen, blower, and Movavi editing software.
Yes, this bundle includes a 1-year Sony USA warranty covering the camera body.