Sony
Sony ILCE7M3K/B Alpha a7 III Mirrorless Camera with 28-70mm Lens
★★★★★
Capture Stunning Images with Unmatched VersatilityThe Sony Alpha a7 III is a full-frame mirrorless digital camera designed to excel in both photography and videography. Featuring a high-resolution sensor, advanced autofocus system, and comprehensive feature set, this renewed camera is an excellen...
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Overview
Capture Stunning Images with Unmatched Versatility
The Sony Alpha a7 III is a full-frame mirrorless digital camera designed to excel in both photography and videography. Featuring a high-resolution sensor, advanced autofocus system, and comprehensive feature set, this renewed camera is an excellent choice for creators of all levels. Includes a 28-70mm lens and other accessories.
Specifications:- Brand: Sony
- Model: ILCE7M3K/B
- Sensor: 24MP Full-Frame Exmor R BSI CMOS
- Processor: BIONZ X Image Processor & Front-End LSI
- AF System: 693-Point Hybrid AF System
- Video: UHD 4K30p Video with HLG & S-Log3 Gammas
- EVF: 2.36m-Dot Tru-Finder OLED EVF
- LCD: 3.0" 922k-Dot Tilting Touchscreen LCD
- Stabilization: 5-Axis SteadyShot INSIDE
- ISO: Up to 204800
- Continuous Shooting: 10 fps
- Connectivity: Wi-Fi and NFC
- Memory Slots: Dual SD Slots
- Port: USB Type-C
- Lens: Sony FE 28-70mm f/3.5-5.6 OSS Lens
- Battery: Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
- Memory Card: 64GB Extreme PRO Memory Card
Key Features
Bundle Includes: 1 x Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm Lens, 1 x SanDisk SecureDigital 64GB Extreme PRO Memory Card, 1 x NP-FZ100 Rechargeable Battery, 1 x Corel Photo Software With PhotoMirage, AfterShot, Painter Essentials, PaintShop Pro, and Video Studio, 1 x Large Padded Case, 1 x NP-FZ100 charger, 1 x Memory Card Reader, 1 x Deluxe Cleaning Set, 1 x 12 Inch Flexible Tripod, 1 x Memory Card Wallet
The Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage.
This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively.
Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge.
Key Features: 24MP Full-Frame Exmor R BSI CMOS Sensor - BIONZ X Image Processor & Front-End LSI - 693-Point Hybrid AF System - UHD 4K30p Video with HLG & S-Log3 Gammas - 2.36m-Dot Tru-Finder OLED EVF - 3.0" 922k-Dot Tilting Touchscreen LCD - 5-Axis SteadyShot INSIDE Stabilization - ISO 204800 and 10 fps Shooting - Built-In Wi-Fi and NFC, Dual SD Slots - USB Type-C Port, Weather-Sealed Design
Specifications
Sensor Resolution
24.2MP
Sensor Type
Full-Frame Exmor R BSI CMOS
Image Processor
BIONZ X & Front-End LSI
Autofocus System
693-Point Hybrid AF
Video Recording Resolution
UHD 4K30p
Viewfinder
2.36m-Dot Tru-Finder OLED EVF
LCD Monitor
3.0" 922k-Dot Tilting Touchscreen LCD
Image Stabilization
5-Axis SteadyShot INSIDE
ISO Sensitivity
Up to 204800
Continuous Shooting Speed
10 fps
Wireless Connectivity
Built-In Wi-Fi and NFC
Memory Card Slots
Dual SD Slots
Battery Type
NP-FZ100
Shots Per Charge
Approx. 710
Lens Included
28-70mm Lens
Pros & Cons
👍 Pros
- Features a 24.2MP full-frame Exmor R BSI CMOS sensor for high-resolution images and improved low-light performance.
- Utilizes a BIONZ X Image Processor and Front-End LSI for fast processing and a continuous shooting rate of 10 fps.
- Equipped with a 693-point Fast Hybrid AF System for quick, precise, and reliable subject tracking across a wide frame.
- Capable of UHD 4K30p video recording with HLG & S-Log3 Gammas, offering advanced video capabilities.
- Includes 5-axis SteadyShot INSIDE stabilization, providing up to 5 stops of shake reduction for sharper handheld shots.
👎 Cons
- The included 28-70mm lens has a variable aperture (f/3.5-5.6), which may be less ideal for consistent low-light shooting compared to a constant aperture lens.
- While 10 fps is fast, some professional applications might benefit from even higher burst rates found in specialized sports cameras.
- The 922k-dot resolution of the tilting touchscreen LCD is good, but not as high as some competing models or the EVF.
- The camera's comprehensive feature set might present a steeper learning curve for users new to advanced mirrorless systems.
- A maximum battery life of approximately 710 shots per charge is respectable, but can still be a limitation during extended shooting sessions without spare batteries.
Frequently Asked Questions
What makes the 24.2MP Full-Frame Exmor R BSI CMOS Sensor distinct?
The 24.2MP Full-Frame Exmor R BSI CMOS sensor is distinct for its back-illuminated design, which improves light collection efficiency, leading to enhanced low-light performance and higher image quality.
How does the 693-point Hybrid AF System improve focusing performance?
The 693-point Hybrid AF System combines phase-detection and contrast-detection points to achieve quicker focus acquisition in various lighting conditions and more effectively maintain focus on moving subjects.
Is this camera suitable for professional video production?
Yes, with UHD 4K30p video recording, HLG & S-Log3 Gammas, and 5-axis SteadyShot INSIDE stabilization, the camera offers advanced features making it suitable for professional video production.
Can the camera be controlled remotely?
Yes, the camera features built-in Wi-Fi and NFC, which enables wireless remote control using a linked mobile device, providing flexibility for shooting from a distance.
What are the benefits of the dual SD memory card slots?
Dual SD memory card slots offer greater shooting flexibility, allowing for simultaneous recording for backup purposes or relay recording to extend shooting time without changing cards.
How effective is the 5-axis SteadyShot INSIDE stabilization?
The 5-axis SteadyShot INSIDE stabilization system is designed to compensate for various types of camera shake, helping to deliver steady and sharp images and videos even when shooting handheld.
What is the battery life like for the Sony Alpha a7 III?
The Sony Alpha a7 III utilizes a larger NP-FZ100 battery, which is designed to achieve up to approximately 710 shots per charge, providing extended shooting capabilities.
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