Sony

Sony ILCE7M3KB.CEC Alpha 7 III Full-Frame Mirrorless Camera Kit

4.7 (1673 reviews)
2MP

Sony's Alpha 7 III delivers full-frame performance with 693 AF points, 10fps shooting, and 4K video in a compact mirrorless body.

$1,280.15*
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*Price sourced from Amazon.com. Last updated:Jun 04, 2026.Price and availability are subject to change.

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Overview

The Sony Alpha 7 III pairs a back-illuminated 24.2-megapixel full-frame Exmor R CMOS sensor with the BIONZ X image processor to deliver impressive image quality across a wide sensitivity range. The ISO extends from 100 to 51,200 as standard, with expansion down to ISO 50 and up to 204,800 for challenging lighting conditions. With 15 stops of dynamic range and 14-bit uncompressed RAW output, the camera gives photographers significant latitude in post-processing. Its hybrid autofocus system combines 693 phase-detection points with 425 contrast-detection points, covering 93% of the image area and locking on in as little as 0.02 seconds. Real-Time Tracking and Eye AF for both humans and animals make it particularly capable for portraiture and wildlife photography.

On the video side, the Alpha 7 III records 4K UHD footage using full-pixel readout without pixel binning, resulting in sharp, detailed video with minimal moiré. HLG support enables HDR recording straight out of the camera. The 5-axis in-body image stabilization system compensates for five types of camera shake and works with any attached lens, including adapted vintage glass. This kit bundles the camera with the Sony 28-70mm f/3.5-5.6 zoom lens, a lens hood, rechargeable NP-FZ100 battery, AC adaptor, shoulder strap, and all necessary caps and covers, providing a ready-to-shoot package out of the box.

Key Features

Advanced 24.2MP BSI Full-frame Image Sensor w/ 1.8X readout speed* Advanced 24.2MP Back-Illuminated 35mm Full-frame Image Sensor

15-stop dynamic range, 14-bit uncompressed RAW, ISO 50 to 204,800

Up to 10fps Silent or Mechanical Shutter with AE/AF tracking

693 phase-detection / 425 contrast AF points w/ 93% image coverage

In the box: SEL2870 lens, Lens hood, Lens cap, Lens rear cap, Rechargeable Battery (NP-FZ100), AC Adaptor (AC-UUD12), Shoulder strap, Body cap, Accessory shoe cap, Eyepiece cup, Micro USB cable

Viewfinder Type: Electronic Viewfinder

Lens Type: Prime

Mounting Type: Bayonet

Specifications

Brand
Sony
Model
ILCE7M3KB.CEC
Sensor
24.2MP Full-Frame Back-Illuminated Exmor R CMOS
ISO Range
100–51,200 (Expandable to 50–204,800)
Dynamic Range
15 stops
RAW Output
14-bit uncompressed
Autofocus Points
693 phase-detection / 425 contrast-detection
AF Coverage
93% of image area
AF Speed
0.02 seconds
Continuous Shooting
Up to 10fps (silent or mechanical shutter)
Image Stabilization
5-axis in-body optical
Video
4K UHD, Full-Pixel Readout, HLG
Viewfinder
Electronic (XGA OLED)
Display
Touch LCD Screen
Connectivity
Wi-Fi, Bluetooth, USB, HDMI
Kit Lens
Sony SEL2870 28-70mm f/3.5-5.6
Lens Mount
Sony E-mount (Bayonet)
Battery
NP-FZ100 (included)

Pros & Cons

👍 Pros

  • 693 phase-detection AF points with 93% frame coverage deliver fast, reliable focusing
  • 5-axis in-body image stabilization compensates for camera shake with any lens
  • 15-stop dynamic range and 14-bit uncompressed RAW capture rich detail in highlights and shadows
  • 10fps continuous shooting with full autofocus and autoexposure tracking
  • 4K video with full-pixel readout produces detailed, clean footage without pixel binning

👎 Cons

  • The included 28-70mm kit lens has a modest f/3.5-5.6 aperture range limiting low-light performance of the lens
  • Single SD card slot in this body limits redundant backup options during shoots
  • Touchscreen functionality is limited primarily to focus point selection
  • Menu system can be complex and unintuitive for new users
  • Electronic viewfinder refresh rate may show slight lag in fast-action scenarios

Frequently Asked Questions

The kit includes the Sony SEL2870 28-70mm f/3.5-5.6 zoom lens, a versatile option covering wide-angle to short telephoto focal lengths.
Yes, it features 5-axis in-body optical image stabilization, which works with any attached lens to reduce camera shake.
It records 4K UHD video with full-pixel readout and no pixel binning, as well as HLG (Hybrid Log-Gamma) for HDR content.
The camera achieves focus in as fast as 0.02 seconds using a hybrid system with 693 phase-detection points and 425 contrast-detection points covering 93% of the frame.
It uses the NP-FZ100 rechargeable battery, which is included in the box along with an AC adaptor.