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Sony ILCE7M4K/B Alpha 7 IV Full-frame Camera with 28-70mm Lens — main product image
Sony ILCE7M4K/B Alpha 7 IV Full-frame Camera with 28-70mm Lens
Sony ILCE7M4K/B Alpha 7 IV Full-frame Camera with 28-70mm Lens
Sony ILCE7M4K/B Alpha 7 IV Full-frame Camera with 28-70mm Lens
Sony ILCE7M4K/B Alpha 7 IV Full-frame Camera with 28-70mm Lens
Sony ILCE7M4K/B Alpha 7 IV Full-frame Camera with 28-70mm Lens
Sony ILCE7M4K/B Alpha 7 IV Full-frame Camera with 28-70mm Lens
Sony

Sony ILCE7M4K/B Alpha 7 IV Full-frame Camera with 28-70mm Lens

★★★★★4.7 (326 reviews)
4K33MP

Capture stunning 33MP stills and cinematic 4K 60p video with Sony's versatile full-frame mirrorless powerhouse.

$2,198.00*$2,699.99Save 18%
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*Price sourced from Amazon.com. Last updated:Jun 04, 2026.Price and availability are subject to change.

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Overview

The Sony Alpha 7 IV represents a significant step forward in Sony's full-frame mirrorless lineup, built around a 33MP Exmor R back-illuminated CMOS sensor paired with the next-generation BIONZ XR processing engine — delivering eight times the processing power of its predecessor. This combination produces rich, detailed stills with an expanded ISO range reaching up to 204,800, while the 759-point Fast Hybrid AF system with Real-time Eye AF ensures reliable subject tracking across the frame. With 10 fps continuous shooting and dual card slots supporting both CFexpress Type A and UHS-II SD media, the camera handles fast-paced shooting scenarios with confidence.

On the video side, the Alpha 7 IV records 4K at up to 60p in 10-bit 4:2:2 with full pixel readout, and takes advantage of 7K oversampling at 4K 30p for exceptionally clean footage without pixel binning. The inclusion of Sony's S-Cinetone color profile — originally developed for their cinema line — gives filmmakers a polished color science straight out of the camera. The bundled 28-70mm kit lens offers a practical everyday zoom range, making this package a capable starting point for photographers and videographers ready to invest in the full-frame Sony E-mount ecosystem.

Key Features

33MP full-frame Exmor R back-illuminated CMOS sensor

8x more powerful, next generation BIONZ XR image processing engine

Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats

7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning

Beautiful color expression made simple with S-Cinetone color profile

Specifications

Sensor
33MP Full-Frame Exmor R Back-Illuminated CMOS
Image Processor
BIONZ XR (8x Processing Power)
Lens Mount
Sony E
Included Lens
28-70mm (8x Optical Zoom)
Autofocus
759-Point Fast Hybrid AF, Real-Time Eye AF
Continuous Shooting
10 fps
Video Recording
4K 60p 10-bit 4:2:2, Full Pixel Readout
4K Oversampling
7K Oversampling at 4K 30p
Color Profile
S-Cinetone
ISO Range
50–204,800 (Expanded)
Shutter Speed
Up to 1/8000 sec
Image Stabilization
Sensor-Shift
Viewfinder
Electronic, 0.78x Magnification
Screen
3" Tilting LCD, Capacitive Touchscreen
Memory Slots
Slot 1: CFexpress Type A / SD (UHS-II); Slot 2: SD (UHS-II)
File Formats
JPEG, RAW, HEIF
Connectivity
USB, HDMI, Bluetooth, Wi-Fi

Pros & Cons

👍 Pros

  • 33MP full-frame sensor delivers excellent detail for both photography and large prints.
  • Dual card slots with CFexpress Type A support enable fast write speeds and flexible storage.
  • 10-bit 4:2:2 4K recording up to 60p with S-Cinetone gives it serious video production capability.
  • 759-point Fast Hybrid AF with Real-time Eye AF keeps subjects sharp across the frame.
  • 7K oversampling at 4K 30p produces noticeably cleaner, more detailed video output.

👎 Cons

  • The included 28-70mm kit lens is relatively basic compared to the body's capabilities.
  • At 10 fps continuous shooting, it lags behind some competing full-frame bodies in burst speed.
  • The tilting rear screen does not fully articulate, limiting flexibility for vlogging and selfie-style shooting.
  • Body and kit lens combined add noticeable weight and bulk for extended handheld sessions.
  • CFexpress Type A cards, needed to maximize Slot 1 performance, are significantly more expensive than standard SD cards.

Frequently Asked Questions

It has two card slots — Slot 1 accepts CFexpress Type A or SD (UHS-II) cards, and Slot 2 accepts SD/SDHC/SDXC (UHS-II) cards.
Yes, it records 4K 60p in 10-bit 4:2:2 with full pixel readout across all recording formats. At 4K 30p, it uses 7K oversampling for extra detail.
Yes, the Alpha 7 IV features sensor-shift image stabilization built into the body, which works with any mounted lens.
This kit includes the Sony 28-70mm lens, providing a versatile zoom range for everyday shooting from wide-angle to short telephoto.
Yes, it supports live streaming and real-time sharing capabilities directly from the camera via its USB connectivity.

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