Hisense
Hisense 43A4K 43-Inch FHD 1080p Google Smart TV
A 43-inch Google Smart TV that puts 700,000+ titles, voice search, and Chromecast casting into one affordable living room upgrade.
$329.17*
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*Price sourced from Amazon.com. Last updated:Oct 07, 2026.Price and availability are subject to change — details.
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Overview
Key Features
FHD RESOLUTION: Along with 1080p high-definition LCD screen, you’ll find a powerful full array LED backlight, creating a sharper, more colorful picture.
DTS VIRTUAL: X: This scalable and versatile advanced post processing package creates immersive audio by virtualizing height content over traditional stereos.
GAME MODE: Enjoy a better gaming experience. In Game Mode, input lag is significantly improved, so your commands from the controller are virtually instantaneous on the screen.
SPORTS MODE: With sports mode’s pre-set settings, the television automatically adjusts itself to optimize sports content. Motion is smoother and color is adjusted for the best sports experience the television is capable of.
VOICE REMOTE: With the voice remote, you can open apps, adjust the volume, and search for your favorite shows using your voice. Just press the Google Assistant button on your remote to talk to Google.
GOOGLE TV: Browse 700,000+ movies and TV episodes, plus live TV, from across your streaming services — in one place, and organized by the genres and topics that interest you the most.
CHROMECAST BUILT-IN: Go from your phone, tablet, or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, and more directly to your TV.
BLUETOOTH CONNECTIVITY: Wirelessly connect a compatible soundbar, headphones or stereo components to your TV. Then turn it up. Sounds like your favorite playlists sound better.
Specifications
Brand
Hisense
Model Name
43A4K
Screen Size
43-Inch
Resolution
FHD 1080p
Backlight Technology
Full array LED
Audio Technology
DTS Virtual:X
Smart TV Platform
Google TV
Voice Assistant
Google Assistant (via voice remote)
Casting Feature
Chromecast Built-in
Connectivity
Bluetooth
Gaming Features
Game Mode (improved input lag)
Sports Features
Sports Mode (optimized content)
Frequently Asked Questions
Is the 1080p resolution noticeably limiting on a 43-inch screen at normal viewing distance?
At typical couch-to-TV distances of 6–8 feet, 1080p on a 43-inch screen looks sharp and clean. You'd need to sit quite close or have particularly discerning eyes to feel the absence of 4K at this size.
How does the Google TV interface compare to basic smart TV platforms?
Google TV is meaningfully better than most budget smart TV operating systems — it aggregates content across your streaming services rather than making you jump between apps, and the Google Assistant voice remote adds real convenience for search and navigation.
Does Chromecast built-in work the same as a standalone Chromecast dongle?
Yes — you can cast directly from any Chrome browser, Android device, or Cast-enabled app on your phone or tablet to this TV without any additional hardware or setup steps.
Can I connect Bluetooth headphones directly to the 43A4K?
Yes, the TV supports Bluetooth audio output, so you can pair compatible wireless headphones or a soundbar without running cables.
Does Game Mode make a real difference for casual gaming?
It does — Game Mode reduces input lag measurably, which makes fast-paced games feel more responsive. It won't replace a dedicated gaming monitor, but for casual console gaming in the living room it's a solid improvement over standard picture modes.
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