LG OLED77Z3PUA 77-Inch 8K OLED Smart TV 2024 — main product image

LG OLED77Z3PUA 77-Inch 8K OLED Smart TV 2024

LG OLED77Z3PUA 77-Inch 8K OLED Smart TV 2024

Name: LG OLED77Z3PUA 77-Inch 8K OLED Smart TV 2024
Brand: LG
SKU: OLED77Z3PUA

★★★★★3.4 (2 reviews)

8K4K

Stunning 77-inch 8K OLED TV with over 33 million self-lit pixels, Dolby Vision, and AI-powered upscaling.

$9,996.99*

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*Price sourced from Amazon.com. Last updated:Jun 08, 2026.Price and availability are subject to change.

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Overview

The LG OLED77Z3PUA is LG's flagship 8K OLED television, delivering a viewing experience that pushes the boundaries of what home entertainment can achieve. Its 77-inch OLED evo panel contains over 33 million self-lit pixels, each capable of turning on and off independently. This means perfect blacks, infinite contrast ratios, and colors that remain accurate and vibrant from edge to edge. The Brightness Booster Max technology further elevates the picture by increasing the luminance of individual pixels, resulting in brighter highlights and more depth in HDR content than previous OLED generations.

At the heart of the Z3 is the a9 Gen6 AI Processor 8K, which continuously analyzes on-screen content and adjusts picture and sound settings in real time. Its AI Super Upscaling is particularly impressive, taking 4K, 1080p, and even lower-resolution sources and intelligently enhancing them to take advantage of the 8K panel. Dolby Vision provides premium HDR performance with scene-by-scene optimization, while Dolby Atmos delivers immersive spatial audio. FILMMAKER MODE preserves the creative intent of directors by disabling post-processing. The webOS smart platform comes with a five-year Re:New Program commitment, ensuring access to app updates, new features, and security patches well into the future. Connectivity includes HDMI, USB, Ethernet, WiFi, and Bluetooth, covering all modern source devices and streaming needs.

Key Features

SELF-LIT PIXELS: LG's signature OLED technology creates an incredible watching experience and stellar picture quality illuminated with over 8 million self-lit pixels. Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume* and with 100% Color Fidelity.

8K RESOLUTION: LG OLED 8K TV brings details to life on our highest resolution OLED TV. Instantly transform all your regular and 4K content into an 8K-like viewing experience.

BRIGHTNESS BOOSTER MAX: Discover the new height of bright, vivid picture. The LG OLED evo Z3 shines stronger thanks to Brightness Booster Max technology that magnifies each individual pixel for luminous quality that shines with every detail.

DOLBY VISION, FILMMAKER AND DOLBY ATMOS: Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos* for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE, allowing you to see films just as the director intended.

a9 AI PROCESSOR 8K GEN6: Get the picture you crave even when you're not tuned in to 8K content thanks to AI Super Upscaling in 8K*. The α9 Gen6 AI Processor 8K, engineered specifically for LG’s TVs, automatically adjusts your settings to improve picture and sound qualities based on whatever you’re watching.

webOS RE:NEW PROGRAM: Enjoy new software updates and feature refreshes for 5 years with webOS Re:New Program.

Specifications

Brand

Model

OLED77Z3PUA

Display Type

OLED evo

Screen Size

77 inches

Resolution

8K (7680 x 4320)

Processor

a9 Gen6 AI Processor 8K

Refresh Rate

120Hz

HDR

Dolby Vision

Audio

Dolby Atmos

Smart Platform

webOS with Re:New Program (5 years)

Connectivity

HDMI, USB, Ethernet, WiFi, Bluetooth

Pros & Cons

👍 Pros

8K resolution with over 33 million self-lit pixels delivers extraordinary detail and clarity on the 77-inch panel.
OLED technology provides perfect blacks and infinite contrast with no backlight bleed.
AI Super Upscaling intelligently enhances 4K and lower-resolution content to near-8K quality.
Dolby Vision and Dolby Atmos support create a cinema-grade audiovisual experience.
Five-year webOS Re:New Program ensures the smart platform stays updated long after purchase.

👎 Cons

Extremely high price point places it well beyond most consumer budgets.
Very limited native 8K content is currently available from streaming services and broadcast.
At 77 inches, it requires a large room and wall or substantial furniture to accommodate.
OLED panels carry a risk of burn-in with prolonged display of static images like channel logos or game HUDs.
The TV's weight and size make installation challenging without professional help.

Frequently Asked Questions

Does the LG Z3 support 120Hz refresh rate at 8K resolution?

Yes, the OLED77Z3PUA supports a 120Hz refresh rate, delivering smooth motion for sports, gaming, and fast-paced content at its full 8K resolution.

Is there enough 8K content available to justify this TV?

Native 8K content is still limited, but the a9 Gen6 AI Processor 8K includes AI Super Upscaling that transforms 4K and lower-resolution content into an 8K-like viewing experience.

What is the webOS Re:New Program?

It is LG's commitment to deliver software updates and new feature refreshes for five years after purchase, keeping the TV's smart platform current and functional.

Does this TV support both Dolby Vision and Dolby Atmos?

Yes, it supports Dolby Vision for enhanced picture quality with superior contrast and color, and Dolby Atmos for immersive, multi-dimensional sound from the built-in speakers.

How does the Brightness Booster Max technology work?

Brightness Booster Max enhances the luminance of individual OLED pixels, allowing the Z3 to achieve higher peak brightness than standard OLED panels for more vivid and detailed highlights.