Price history
Sony
Sony K77XR80 77-Inch IMAX Enhanced OLED TV Bundle
4K6.8ozHDR
Experience Unparalleled Visuals with IMAX Enhanced OLED and Extended Protection The Sony K77XR80 77" IMAX Enhanced Bravia OLED 4K HDR Google TV delivers stunning picture quality with pure blacks, vibrant colors, and intelligent processing. Paired with a 3 Year Amber Protection Plan and a HDTV Sc...
$2,849.99*
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*Price sourced from Amazon.com. Last updated:Jul 22, 2026.Price and availability are subject to change.
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Overview
Experience Unparalleled Visuals with IMAX Enhanced OLED and Extended Protection
The Sony K77XR80 77" IMAX Enhanced Bravia OLED 4K HDR Google TV delivers stunning picture quality with pure blacks, vibrant colors, and intelligent processing. Paired with a 3 Year Amber Protection Plan and a HDTV Screen Cleaner Kit, this bundle provides a comprehensive solution for enjoying and maintaining your premium viewing experience. Access your favorite streaming apps and enjoy immersive content with exceptional clarity and color accuracy.
Specifications:
- Brand: Sony
- Model: K77XR80
- Screen Size: 77 Inches
- Display Technology: OLED
- Resolution: 4K HDR
- Refresh Rate: 120 Hz
- Smart TV: Google TV
- Special Features: eARC/ARC, XR Motion Clarity, XR Triluminos Pro, IMAX Certified, Netflix Adaptive Calibrated Mode
- Connectivity: Wi-Fi, Ethernet, 4xHDMI, Optical, 2xUSB, RS232C
- Audio: Acoustic Center Sync
- Included: Operating Instructions, Voice Remote Control, Batteries, AC Power Cord, Quick Setup Guide, Amber Protection HDTV Screen Cleaner Kit
Key Features
Pure Black OLED Contrast: Enhanced by XR Contrast Booster, see truly authentic contrast with deep, detailed blacks and dazzling highlights that makes movies and shows burst off the screen | Billions of Real World Colors: XR Triluminos Pro enhances the range of hues and saturation, revealing extremely precise color in every scene and makes skin tones look completely natural
Powerful TV Processing: Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time, boosting color, contrast, and clarity, bringing astounding realism to your content | Your Favorite Streaming Apps in One Place: Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you
Cleans without Dripping: The non ammonia and alcohol free screen cleaning solution doesn't damage display screens | Removes Dust, Dirt, Fingerprints: 6.8oz 200ml spray liquid cleaner for TV's, monitor, tablets, phones, and glasses
This Bundle Includes: Sony K77XR80 77" IMAX Enhanced Bravia OLED 4K HDR Google TV (2024) | 2 Year Extended Amber Protection in Addition to the Included Full 1 Year Manufacturer Warranty. Intended for Residential Use Only | Amber Protection HDTV Screen Cleaner Kit
Specifications
Model
Sony K77XR80
Screen Size
77-Inch
Display Technology
OLED
Resolution
4K HDR
Enhancement Technology
IMAX Enhanced, XR Contrast Booster, XR Triluminos Pro
Smart TV Platform
Google TV
Year Model
2024
Warranty
1 Year Manufacturer + 2 Year Extended Amber Protection (Residential Use Only)
Included Accessory
Amber Protection HDTV Screen Cleaner Kit (6.8oz/200ml, non-ammonia, alcohol-free)
Color Processing
Billions of Real World Colors
Processor
Powerful TV Processing (real-time enhancement)
Content Access
700,000+ movies and TV episodes from streaming services
Frequently Asked Questions
What display technology does the Sony K77XR80 TV use?
The Sony K77XR80 utilizes advanced OLED display technology, featuring Pure Black OLED Contrast enhanced by XR Contrast Booster for deep blacks and dazzling highlights.
How does this TV enhance color accuracy and vibrancy?
This TV employs XR Triluminos Pro to enhance the range of hues and saturation, revealing extremely precise color in every scene and making skin tones appear completely natural.
What smart TV platform is integrated into this television?
It features Google TV, which allows you to browse and organize over 700,000 movies and TV episodes from across your various streaming services in one centralized place.
What is the warranty coverage for this Sony OLED TV bundle?
The bundle includes a full 1-year manufacturer warranty, along with an additional 2-year extended Amber Protection, providing a total of three years of coverage for residential use.
Does this TV come with any special cleaning accessories?
Yes, it includes an Amber Protection HDTV Screen Cleaner Kit, which is a 6.8oz (200ml) non-ammonia and alcohol-free spray solution designed to clean display screens without dripping or damage.
What does "IMAX Enhanced" mean for this television?
"IMAX Enhanced" signifies that the TV meets specific performance standards for picture, sound, and scale, offering a premium cinematic experience in your home.
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