Sony
Sony XR77A80K 77-Inch 4K OLED Bravia XR Smart TV
★★★★★
Experience Breathtaking Visuals and Immersive SoundThe Sony XR77A80K 77" 4K Bravia XR OLED Smart TV delivers stunning picture quality and immersive sound. It comes with an additional coverage plan for peace of mind. Screen Size: 77 inches Resolution: 4K (3840 x 2160) Display Technol...
$2,998.00*
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*Price sourced from Amazon.com. Last updated:Jul 24, 2026.Price and availability are subject to change.
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Overview
Experience Breathtaking Visuals and Immersive Sound
The Sony XR77A80K 77" 4K Bravia XR OLED Smart TV delivers stunning picture quality and immersive sound. It comes with an additional coverage plan for peace of mind.
- Screen Size: 77 inches
- Resolution: 4K (3840 x 2160)
- Display Technology: OLED
- Refresh Rate: 120 Hz
- Smart TV: Android TV
Specifications
Model
XR77A80K
Screen Size
77-Inch
Display Technology
OLED
Resolution
4K
Series
Bravia XR
Type
Smart TV
Frequently Asked Questions
What specific benefits does the Bravia XR processor offer for picture quality on this 77-inch OLED TV?
The Bravia XR processor utilizes cognitive intelligence to cross-analyze picture elements, optimizing color, contrast, and clarity simultaneously to mimic how humans see and hear, resulting in a more immersive and lifelike viewing experience.
Is the 77-inch screen size appropriate for a standard living room, or is it better suited for a dedicated home theater?
A 77-inch screen can be suitable for a standard living room, especially if you have an appropriate viewing distance, but it truly excels and provides a cinematic experience in larger spaces or dedicated home theater setups.
How does the OLED technology in this TV compare to standard LED or QLED TVs regarding black levels and contrast?
OLED technology provides superior black levels and infinite contrast compared to LED or QLED TVs because each pixel can be individually turned off, resulting in true blacks and exceptional detail in dark scenes that LED technologies cannot fully achieve.
What smart TV features are included with the Sony XR77A80K?
As a Sony Bravia XR Smart TV, it typically includes access to Google TV, offering a vast library of streaming apps, voice control capabilities, and seamless integration with other smart home devices.
Is the Sony XR77A80K suitable for gaming, and does it support modern console features?
While specific gaming features are not detailed, Sony Bravia XR TVs generally offer excellent gaming performance, often including features like HDMI 2.1 support for 4K 120Hz gameplay, low input lag, and variable refresh rate (VRR) for a smooth gaming experience with modern consoles.
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