Sony
Sony BRAVIA XR A90K 42" 4K OLED Google TV
★★★★★
4K
Experience Breathtaking Realism with Sony BRAVIA XR A90K OLED TV Immerse yourself in stunning visuals and immersive sound with the Sony 42 Inch 4K Ultra HD BRAVIA XR A90K OLED Smart Google TV. Featuring the Cognitive Processor XR, XR OLED Contrast Pro, and exclusive features for PlayStation 5, t...
$1,797.99*
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*Price sourced from Amazon.com. Last updated:Jun 07, 2026.Price and availability are subject to change.
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Overview
Experience Breathtaking Realism with Sony BRAVIA XR A90K OLED TV
Immerse yourself in stunning visuals and immersive sound with the Sony 42 Inch 4K Ultra HD BRAVIA XR A90K OLED Smart Google TV. Featuring the Cognitive Processor XR, XR OLED Contrast Pro, and exclusive features for PlayStation 5, this TV delivers unparalleled picture quality and audio performance.
Specifications:
- Processor: Cognitive Processor XR
- Contrast: XR OLED Contrast Pro
- Audio: Vertical Surround Engine, S-Force PRO Front Surround, 360 Spatial Sound Mapping (with optional rear speakers)
- Features: Dolby Vision HDR, Google TV, PlayStation 5 exclusive features
Key Features
INTELLIGENT TV PROCESSING – The Cognitive Processor XR understands how humans see the real world to deliver intense contrast with deep blacks, high peak brightness, and natural colors.
OLED CONTRAST – XR OLED Contrast Pro technology allows you to feel the beauty of OLED with immersive depth and realism, pure black, and lifelike brightness.
Get the full effect of Dolby Atmos and DTS:X with Sony’s Vertical Surround Engine, S-Force PRO Front Surround and 360 Spatial Sound Mapping
360 Spatial Sound that adapts to your environment available with optional rear speakers
Specifications
Display Technology
OLED
Screen Size
42"
Resolution
4K
Processor
Cognitive Processor XR
Contrast Technology
XR OLED Contrast Pro
Audio Technology
Dolby Atmos, DTS:X
Sound Engine
Vertical Surround Engine, S-Force PRO Front Surround
Spatial Sound
360 Spatial Sound Mapping (with optional rear speakers)
Smart TV Platform
Google TV
Pros & Cons
👍 Pros
- Features the Cognitive Processor XR, designed to deliver intense contrast, deep blacks, and natural colors.
- Utilizes XR OLED Contrast Pro technology for immersive depth, pure black levels, and lifelike brightness.
- Supports Dolby Atmos and DTS:X audio, enhanced by Sony's Vertical Surround Engine and S-Force PRO Front Surround.
- Offers 360 Spatial Sound Mapping, providing an adaptable audio experience with optional rear speakers.
- Provides a 4K OLED display, ensuring superior picture quality with individual pixel control.
👎 Cons
- The 360 Spatial Sound feature requires optional rear speakers to achieve its full potential.
- At 42 inches, it might be smaller than some users prefer for a primary living room TV experience.
- OLED technology, while offering superior blacks, may have potential for burn-in with static images over long periods.
- Specific details on the number of HDMI ports or smart TV features beyond Google TV are not specified.
- The price point for OLED TVs is typically higher than LED alternatives, which may be a consideration.
Frequently Asked Questions
What makes the picture quality of this Sony BRAVIA TV stand out?
The Sony BRAVIA XR A90K features a Cognitive Processor XR for natural colors and intense contrast, along with XR OLED Contrast Pro for deep blacks and lifelike brightness on its 4K OLED screen.
Does this TV support advanced audio formats like Dolby Atmos?
Yes, this TV supports Dolby Atmos and DTS:X, enhanced by Sony’s Vertical Surround Engine, S-Force PRO Front Surround, and 360 Spatial Sound Mapping.
Is 360 Spatial Sound available right out of the box?
The 360 Spatial Sound feature is available and adapts to your environment, but it achieves its full effect with the use of optional rear speakers.
What smart TV platform does this Sony OLED TV use?
This Sony BRAVIA XR A90K is a Google TV, providing access to a wide range of apps, streaming services, and voice control capabilities.
How does the Cognitive Processor XR improve the viewing experience?
The Cognitive Processor XR is designed to understand how humans perceive the real world, optimizing picture elements like contrast, brightness, and color for a more realistic and immersive viewing experience.
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