Brands Guides About
Sony E66SNXR98X90L 98
Sony E66SNXR98X90L 98
Sony E66SNXR98X90L 98
Sony E66SNXR98X90L 98
Sony E66SNXR98X90L 98
Sony E66SNXR98X90L 98
Sony E66SNXR98X90L 98
Sony

Sony E66SNXR98X90L 98" Bravia XR X90L LED TV Bundle

★★★★★3.9 (60 reviews)
4K98 inchHDMI 2.1HDR

Massive 98-inch Sony Bravia XR X90L bundle delivers cinema-scale 4K HDR with full-array LED and a wall mount kit included.

$4,998.00*$5,997.60Save 16%
Check availability

*Price sourced from Amazon.com. Last updated:Jul 14, 2026.Price and availability are subject to change.

Affiliate Disclosure: Studio Supplies may earn a commission from qualifying purchases made through links on this page, at no additional cost to you. This helps support our editorial team.

Notice a mistake? Let Us Know

Overview

The Sony Bravia XR X90L in its 98-inch configuration is designed for viewers who want a truly massive screen without stepping up to a commercial display or projector setup. At its core is Sony's Cognitive Processor XR, which analyzes content the way the human eye perceives it, delivering wide dynamic contrast, high peak brightness, and natural color accuracy through XR Triluminos Pro. The Full Array LED backlighting with XR Contrast Booster provides precise local dimming zones for deeper blacks and brighter highlights, making it well-suited for HDR content in Dolby Vision and IMAX Enhanced formats.

This bundle pairs the TV with a Monster Full Motion Wall Mount and a 6-piece Sound Reactive RGB Light Kit, aiming to provide a more complete home theater package. The TV itself runs Google TV for streamlined access to major streaming services, and its HDMI 2.1 ports support 4K/120Hz, VRR, and ALLM for high-performance gaming on PS5 and Xbox Series X. Audio features include Acoustic Multi-Audio, Acoustic Center Sync for pairing with a compatible soundbar, and Dolby Atmos decoding. However, buyers should be aware that the included wall mount is rated for screens up to 70 inches and will need to source an appropriately rated mount separately for safe installation of this 98-inch panel.

Key Features

LIFELIKE PICTURE– The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.

PERFECT FOR PLAYSTATION 5– Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console - HDMI 2.1 GAMING – Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.

ENHANCED ENTERTAINMENT – Enjoy engaging and immersive cinematic content the way the creators intended, with support for Dolby Vision, Dolby atmos, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more.

IN THE BOX: Sony Bravia XR 98 inch X90L 4K HDR Full Array LED Smart TV 2023 Model | Power Cord | Documentation | Manual | Full SONY USA Warranty

BUNDLE INCLUDES: Monster TV Full Motion Wall Mount for 32"-70" with 6 Piece Sound Reactive RGB Light Kit

Specifications

Brand
Sony
Model
XR98X90L
Screen Size
98 inches
Display Technology
Full Array LED (LCD)
Resolution
4K (3840 x 2160)
Refresh Rate
120 Hz
Processor
Cognitive Processor XR
HDR Support
Dolby Vision, IMAX Enhanced
Audio
Acoustic Multi-Audio, Dolby Atmos, Acoustic Center Sync
Smart Platform
Google TV
Voice Assistant
Google Assistant (built-in)
Connectivity
HDMI 2.1, Chromecast Built-in
Streaming Services
Netflix, Prime Video, Disney+, YouTube, Apple TV+, HBO Max, Peacock
Bundle Includes
Monster Full Motion Wall Mount (32"-70"), 6-Piece Sound Reactive RGB Light Kit

Pros & Cons

👍 Pros

  • Massive 98-inch screen size creates a truly immersive, cinema-like viewing experience at home
  • Cognitive Processor XR delivers excellent upscaling, contrast, and natural color reproduction
  • Full Array LED backlighting provides superior local dimming and deeper blacks compared to edge-lit designs
  • HDMI 2.1 support with 4K/120Hz makes it a strong choice for PS5 and Xbox Series X gaming
  • Includes wall mount and ambient lighting kit for a more complete out-of-box setup

👎 Cons

  • The included Monster wall mount is only rated for up to 70-inch screens, making it inadequate for this 98-inch TV
  • Extremely large size requires significant wall or furniture space and may be difficult to move or install
  • Premium price point places it well above most competing 85-inch and smaller models
  • At 98 inches, full-array local dimming may show some blooming artifacts in dark scenes compared to OLED alternatives

Frequently Asked Questions

The bundle includes the Sony XR98X90L 98" TV, a Monster TV Full Motion Wall Mount rated for 32"-70" screens, a 6-piece Sound Reactive RGB Light Kit, power cord, documentation, and full Sony USA warranty.
Yes, it supports HDMI 2.1 with 4K/120fps output, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), along with PS5-specific features like Auto HDR Tone Mapping.
It supports Dolby Vision, Dolby Atmos, and IMAX Enhanced, as well as Netflix Adaptive Calibrated Mode for optimized streaming picture quality.
It runs Google TV with built-in Chromecast and Google Assistant, giving access to Netflix, Prime Video, Disney+, YouTube, Apple TV+, HBO Max, Peacock, and more.
The included Monster wall mount is rated for screens up to 70 inches, so it is not suitable for mounting this 98-inch TV. You would need a separate mount rated for the size and weight of this display.

Related Products