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Sony E990SNXR55A95L 55
Sony E990SNXR55A95L 55
Sony E990SNXR55A95L 55
Sony E990SNXR55A95L 55
Sony E990SNXR55A95L 55
Sony E990SNXR55A95L 55
Sony E990SNXR55A95L 55
Sony

Sony E990SNXR55A95L 55" BRAVIA XR A95L QD-OLED 4K HDR Smart TV Bundle

★★★★★4.7 (19 reviews)
4K55 inchHDMI 2.0HDR

Sony's flagship 55" QD-OLED 4K HDR smart TV bundle with extended protection and premium HDMI cables included.

$2,498.00*
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*Price sourced from Amazon.com. Last updated:Jun 08, 2026.Price and availability are subject to change.

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Overview

The Sony BRAVIA XR A95L represents the pinnacle of Sony's television engineering, combining a Quantum Dot OLED panel with the Cognitive Processor XR to deliver picture quality that rivals professional reference monitors. The QD-OLED technology produces Sony's brightest and widest color range to date, while maintaining the perfect black levels and infinite contrast ratio that OLED is known for. The XR Triluminos Max engine maps colors with extraordinary precision, and XR OLED Contrast Pro intelligently boosts brightness in highlights without sacrificing shadow detail. At 55 inches with 4K resolution and 120Hz refresh, it strikes a balance between immersive viewing and practical room sizing.

This bundle configuration adds practical value beyond the television itself. The 26-month CPS extended protection plan with accidental and burn-in coverage addresses one of the primary concerns OLED buyers face, providing peace of mind well beyond the standard manufacturer warranty. Two Deco Gear 4K HDMI cables are included so you can connect sources right out of the box. The A95L runs Google TV for a comprehensive smart platform with access to all major streaming services, Chromecast built-in, Apple AirPlay, and compatibility with both Google Assistant and Alexa. Audio performance is enhanced by Dolby Atmos support and 360 Spatial Sound processing, reducing the immediate need for a separate sound system. Features like Ambient Optimization Pro automatically adjust picture and sound based on your room environment, ensuring optimal performance regardless of lighting conditions.

Key Features

Samsung USA AUTHORIZED - Includes 26 Months Extended Protection in ADDITION to the Included FULL Manufacturer Protection | Sony BRAVIA XR A95L 55 inch QD-OLED 4K HDR Smart TV XR55A95L (2023)

Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XRTM. | BRAVIA combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.

Intelligent TV processing with Cognitive Processor XR | Brighter colors with QD-OLED and XR Triluminos Max | Pure black and lifelike brightness with XR OLED Contrast Pro | Smart TV: Google TV with Google Assistant, Apple AirPlay Movies included

IN THE BOX: Sony BRAVIA XR A95L 55 inch QD-OLED 4K HDR Smart TV with Google TV (2023) | Remote Control | Stand | Power Cord | Manual and Documentation | CPS Exclusive 26 Months Premium Extended Service Protection Plan | Deco Gear 4K HDMI 2.0 Cable with Pure Copper Conductors x2

BUNDLE INCLUDES: Tech Smart USA Premiere Movies Streaming 2020 Digital Download Card for PC

Deco Gear-CPS Exclusive 26 Months Premium Extended Service Protection Plan Includes Accidental and Burn-In Coverage

Specifications

Brand
Sony
Model
E990SNXR55A95L
Screen Size
55 inches (54.6" diagonal)
Display Technology
Quantum Dot OLED (QD-OLED)
Resolution
4K HDR
Refresh Rate
120 Hz
Processor
Cognitive Processor XR
Operating System
Google TV
HDR Support
4K HDR
Audio
Dolby Atmos, 360 Spatial Sound
Smart Features
Google Assistant, Chromecast, Apple AirPlay, Alexa Compatible
Connectivity
Bluetooth, Wi-Fi
Aspect Ratio
16:9
Dimensions
10.88 x 48.25 x 29.13 inches
Weight
42.3 lbs
Bundle Extras
2x Deco Gear 4K HDMI 2.0 Cables, 26-Month Extended Protection Plan, Premiere Streaming Card

Sony BRAVIA A95L QD-OLED — Editorial Review

The Sony A95L is the brand's flagship QD-OLED — widely judged the best-picture TV of its year, pairing the brightest OLED panel measured to date with Sony's class-leading processing.

Featured Video Review

Sony A95L QD-OLED Review (vs Samsung S95C & LG G3)
HDTVTest · "Sony A95L QD-OLED Review (vs Samsung S95C & LG G3)" · Watch on YouTube

Brightest OLED, perfect blacks, reference processing

RTINGS and Tom's Guide note the A95L delivers perfect, unpolluted blacks with the brightest OLED highlights tested — around 1,400-1,500 nits in accurate modes — driven by Sony's Cognitive Processor XR for superb clarity and motion. Its Acoustic Surface Audio is good enough that many skip a soundbar, and gaming is future-proofed with Dolby Vision at 4K/120. In HDTVTest's review — featured above — it's measured as a new OLED benchmark.

Honest cons

  • Only two HDMI 2.1 ports. Two of the four HDMI inputs handle 4K/120 — tight for multi-console gamers.
  • Premium price. It's among the priciest TVs per inch.
  • Full-field brightness. Like all OLEDs, sustained full-screen brightness trails high-end mini-LED.
  • No flat full-array alternative perks. Bright-room dominance still belongs to top LED sets.

Where this TV fits

  • Picture-quality purists who want the best image money can buy.
  • Movie and HDR fans valuing perfect blacks plus record OLED brightness.
  • Buyers who want great built-in sound from Acoustic Surface Audio.
  • Not budget shoppers, multi-console 4K/120 setups needing many HDMI 2.1 ports, or very bright sunlit rooms where mini-LED wins.

Sources & Citations

  1. RTINGS, "Sony A95L OLED TV Review," rtings.com (accessed 2026-05-27)
  2. Tom's Guide, "Sony Bravia XR A95L QD-OLED TV review," tomsguide.com (accessed 2026-05-27)

Last verified: 2026-05-27

Now that you've seen the details — ready to take a closer look?

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Pros & Cons

👍 Pros

  • QD-OLED panel delivers exceptionally wide color volume with pure blacks and high peak brightness
  • Cognitive Processor XR provides intelligent scene-by-scene picture and sound optimization
  • Bundle includes 26-month extended protection with burn-in coverage, adding significant long-term value
  • Google TV platform with AirPlay and Alexa support covers all major smart TV ecosystems
  • 120Hz refresh rate and XR Clear Image processing handle fast motion and gaming well

👎 Cons

  • 55-inch screen is the smallest size option in the A95L lineup, limiting impact for large room setups
  • Included HDMI cables are 2.0 spec rather than 2.1, which may need upgrading for full 4K 120Hz bandwidth
  • At 42.3 pounds the TV is heavier than many 55-inch models, requiring a sturdy mount or stand surface
  • The bundled streaming card is a minor inclusion with limited practical value
  • QD-OLED panels can still exhibit color fringing at sharp edges in certain content

Frequently Asked Questions

The bundle includes the TV with remote control and stand, two Deco Gear 4K HDMI 2.0 cables, a 26-month extended service protection plan with accidental and burn-in coverage, and a Tech Smart USA Premiere Movies streaming digital download card.
Yes, the CPS Exclusive 26-month premium extended service protection plan specifically includes accidental damage and burn-in coverage, which is particularly valuable for an OLED display.
The A95L runs Google TV with built-in Google Assistant, Chromecast, Apple AirPlay support, and Alexa compatibility, giving you access to all major streaming apps and voice control options.
QD-OLED combines quantum dot color technology with OLED's per-pixel lighting. On the A95L, this is paired with Sony's XR Triluminos Max processing to deliver a wider color gamut and brighter highlights than conventional OLED panels while maintaining perfect blacks.
The A95L supports a 120Hz refresh rate, making it well-suited for gaming on PS5 and Xbox Series X with smooth motion handling for fast-paced content.

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