Sony
Sony E99SNXR98X90L Bravia XR 98" 4K Smart TV Bundle
4KHDR
## Immersive Entertainment: Sony Bravia XR 98" X90L 4K HDR Smart TV Experience breathtaking visuals and immersive sound with the Sony Bravia XR X90L. Powered by the Cognitive Processor XR, this 4K HDR Full Array LED Smart TV delivers stunning picture quality, enhanced contrast, and a wide range o...
$7,499.99*
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*Price sourced from Amazon.com. Last updated:Oct 07, 2026.Price and availability are subject to change — details.
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Overview
## Immersive Entertainment: Sony Bravia XR 98" X90L 4K HDR Smart TV
Experience breathtaking visuals and immersive sound with the Sony Bravia XR X90L. Powered by the Cognitive Processor XR, this 4K HDR Full Array LED Smart TV delivers stunning picture quality, enhanced contrast, and a wide range of smart features.
Specifications
- Brand: Sony
- Model: XR98X90L
- Screen Size: 98"
- Resolution: 4K HDR
- Display Technology: Full Array LED
- Processor: Cognitive Processor XR
- Contrast Enhancement: XR Contrast Booster 10
- Color Enhancement: XR Triluminos Pro
- Smart TV Platform: Google TV
- HDMI: 2.1 with VRR, 4K120, ALLM
- Protection Plan: 2 YR CPS Enhanced Protection Pack
Key Features
SONY USA AUTHORIZED - Includes 2 Year Extended Protection Plan in ADDITION to the Included FULL Manufacturer Protection
Sony Bravia XR 98" X90L 4K HDR Full Array LED Smart TV XR98X90L (2023 Model)
IN THE BOX Sony Bravia XR X90K 4K HDR Full Array LED Smart TV (2023 Model) | AC Power Cord | Remote Control | Documentation | Sony Protection
BUNDLE INCLUDES: Sony Bravia XR 98" X90L 4K HDR Full Array LED Smart TV XR98X90L (2023 Model)
2 Year Premium Extended Service Protection Plan
Specifications
Model
Bravia XR X90L
Screen Size
98 inches
Resolution
4K HDR
Display Technology
Full Array LED Smart TV
Model Year
2023
Protection Plan
2 Year Extended Protection Plan
Included Accessories
AC Power Cord, Remote Control, Documentation
Frequently Asked Questions
What kind of picture quality can I expect from the Sony Bravia XR 98" X90L?
The Sony Bravia XR 98" X90L features 4K HDR Full Array LED technology, which means you can expect excellent picture quality with high contrast, vibrant colors, and sharp detail.
Is an extended warranty included with this Sony TV?
Yes, this bundle includes a Sony USA Authorized 2-Year Extended Protection Plan, in addition to the full manufacturer protection.
What is included in the box with this TV bundle?
The bundle includes the Sony Bravia XR 98" X90L 4K HDR Full Array LED Smart TV (2023 Model), an AC Power Cord, Remote Control, and Documentation, along with the protection plan.
Is this a smart TV, and what does that mean for its features?
Yes, it is a Smart TV, meaning it can connect to the internet to access streaming services, apps, and other online content directly from the television itself.
What are the main benefits of a Full Array LED display?
A Full Array LED display typically offers superior contrast and more precise local dimming compared to edge-lit LED TVs, resulting in deeper blacks and brighter whites.
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