Sony

Sony XR75X90L 75-Inch BRAVIA XR 4K Google TV

4K

Immersive Entertainment RedefinedThe Sony BRAVIA XR X90L Series 4K Ultra HD TV delivers breathtaking picture quality and immersive sound. Powered by the Cognitive Processor XR, this TV offers wide dynamic contrast, detailed blacks, and natural colors. With exclusive features for PlayStation 5 and...

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*Price sourced from Amazon.com. Last updated:Aug 29, 2026.Price and availability are subject to change — details.

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Overview

Immersive Entertainment Redefined

The Sony BRAVIA XR X90L Series 4K Ultra HD TV delivers breathtaking picture quality and immersive sound. Powered by the Cognitive Processor XR, this TV offers wide dynamic contrast, detailed blacks, and natural colors. With exclusive features for PlayStation 5 and Dolby Vision HDR support, it's perfect for both gaming and cinematic experiences.

  • Brand: Sony
  • Model: XR75X90L
  • Screen Size: 75 inches
  • Resolution: 4K Ultra HD
  • Processor: Cognitive Processor XR
  • Backlight: Full Array LED
  • Color Technology: XR Triluminos Pro
  • HDR Support: Dolby Vision
  • Sound Technology: 360 Spatial Sound Mapping, Dolby Atmos, DTS:X, IMAX Enhanced
  • Smart TV: Google TV
  • Features: Exclusive Features for PlayStation 5, Room Optimized Sound

Key Features

HANDPICKED BY AMAZON: They did the research so you don’t have to.

LIFELIKE PICTURE– The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.

FULL ARRAY LED CONTRAST AND COLOR– See enhanced contrast with high peak brightness and billions of accurate colors, all controlled by Full Array LED backlight technology and XR Triluminos Pro.

UNLEASH THE FULL POTENTIAL OF SURROUND SOUND: Hear cinema-style surround sound all around you with 360 Spatial Sound Mapping.

ROOM OPTIMIZED SOUND: Sound is auto calibrated to your room’s characteristics with Sound Field Optimization.

SOUND STRAIGHT FROM CINEMA: Supports industry-standard formats including Dolby Atmos, DTS:X, and IMAX Enhanced.

Specifications

Model
XR75X90L
Screen Size
75-Inch
Resolution
4K
Processor
Cognitive Processor XR
Display Technology
Full Array LED, XR Triluminos Pro
Smart TV Platform
Google TV
Audio Technology
360 Spatial Sound Mapping, Sound Field Optimization
Audio Format Support
Dolby Atmos, DTS:X, IMAX Enhanced

Frequently Asked Questions

The key picture technology is the Cognitive Processor XR, which delivers lifelike images with wide dynamic contrast, detailed blacks, and natural colors.
It uses Full Array LED backlight technology and XR Triluminos Pro to provide enhanced contrast with high peak brightness and billions of accurate colors.
The TV offers cinema-style surround sound through 360 Spatial Sound Mapping and optimizes sound for your room with Sound Field Optimization.
Yes, it supports industry-standard formats including Dolby Atmos, DTS:X, and IMAX Enhanced for a rich audio experience.
Yes, it is a Google TV, providing access to a wide range of streaming services, apps, and smart features.
The Sony XR75X90L features a large 75-inch screen, offering an immersive viewing experience.
"Handpicked by Amazon" indicates that Amazon has done research and selected this product, suggesting it meets certain criteria they deem valuable to customers.