Sony
Sony XR77A80L 77" BRAVIA OLED 4K HDR Google TV
★★★★★
Experience Lifelike Picture Quality with Sony BRAVIA XR A80LImmerse yourself in stunning visuals with the Sony 77 Inch BRAVIA XR A80L OLED 4K HDR Google TV. Powered by the Cognitive Processor XR, this TV delivers wide dynamic contrast, detailed blacks, and natural colors for a truly lifelike view...
$3,046.00*$3,349.98Save 9%
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*Price sourced from Amazon.com. Last updated:Jun 26, 2026.Price and availability are subject to change.
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Overview
Experience Lifelike Picture Quality with Sony BRAVIA XR A80L
Immerse yourself in stunning visuals with the Sony 77 Inch BRAVIA XR A80L OLED 4K HDR Google TV. Powered by the Cognitive Processor XR, this TV delivers wide dynamic contrast, detailed blacks, and natural colors for a truly lifelike viewing experience. Includes the SU-WL855 Ultra Slim Wall-Mount Bracket for a seamless setup.
Specifications:
- Brand: Sony
- Model: XR77A80L
- Display Technology: OLED
- Processor: Cognitive Processor XR
- Features: XR OLED Contrast Pro, XR Triluminos Pro
- Included: SU-WL855 Ultra Slim Wall-Mount Bracket
Key Features
LIFELIKE PICTURE– The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
OLED CONTRAST AND COLOR– Pure black, lifelike brightness, and billions of accurate colors enhanced by XR OLED Contrast Pro and XR Triluminos Pro.
Hang your Sony TV flush to the wall
Swivel your TV left to right to adjust the screen angle
Specifications
Display Technology
OLED
Screen Size
77 inches
Resolution
4K HDR
Processor
Cognitive Processor XR
Contrast Enhancement
XR OLED Contrast Pro
Color Enhancement
XR Triluminos Pro
Operating System
Google TV
Mounting Options
Hang flush to the wall, Swivel left/right
Pros & Cons
👍 Pros
- The Cognitive Processor XR delivers a lifelike picture with wide dynamic contrast and natural colors on the Sony XR77A80L.
- XR OLED Contrast Pro and XR Triluminos Pro enhancements provide pure black, lifelike brightness, and billions of accurate colors.
- This TV offers versatile installation options, allowing you to hang it flush to the wall for a sleek look.
- The ability to swivel the TV left to right helps users adjust the screen angle, optimizing viewing from different positions.
- Its 77-inch OLED 4K HDR display provides an immersive and high-quality viewing experience for movies and shows.
👎 Cons
- The advanced picture processing and OLED technology position this TV at a premium price point, which may not suit all budgets.
- A 77-inch TV requires a significant amount of wall space and may overwhelm smaller living areas.
- OLED screens, while offering superior blacks, can be susceptible to burn-in if static images are displayed for prolonged periods.
- Optimal viewing angles with swivel might be limited by the flush wall mount option, depending on the mount's engineering.
- The TV’s weight and size likely necessitate professional installation for wall mounting, adding to the overall cost and effort.
Frequently Asked Questions
What is the main display technology used in the Sony XR77A80L?
The Sony XR77A80L uses OLED display technology, known for its ability to produce pure blacks and vibrant colors.
Can this TV be wall-mounted?
Yes, this Sony TV can be hung flush to the wall for a clean installation.
What is the purpose of the Cognitive Processor XR in this TV?
The Cognitive Processor XR is designed to deliver a lifelike picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, mimicking human vision.
Does the Sony XR77A80L allow for screen angle adjustments?
Yes, you can swivel the TV left or right to adjust the screen angle for optimal viewing.
What enhances the contrast and color on this OLED TV?
The contrast and color are enhanced by XR OLED Contrast Pro and XR Triluminos Pro technologies, delivering pure blacks and billions of accurate colors.
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