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Sony
Sony XR77A95L 77-inch QD-OLED 4K Google TV
4K
Immerse Yourself in Unparalleled Visuals Experience entertainment like never before with the Sony 77" BRAVIA XR A95L Series 4K Ultra HD QD-OLED TV. Powered by the Cognitive Processor XR, this Smart Google TV delivers lifelike picture quality with exceptional contrast, color, and brightness. Excl...
$6,097.99*$7,699.98Save 20%
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*Price sourced from Amazon.com. Last updated:Jul 23, 2026.Price and availability are subject to change.
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Overview
Immerse Yourself in Unparalleled Visuals
Experience entertainment like never before with the Sony 77" BRAVIA XR A95L Series 4K Ultra HD QD-OLED TV. Powered by the Cognitive Processor XR, this Smart Google TV delivers lifelike picture quality with exceptional contrast, color, and brightness. Exclusive gaming features for the Playstation® 5 and BRAVIA Theater Quad support further enhance your entertainment experience.
Specifications
- Processor: Cognitive Processor XR
- Display Technology: QD-OLED
- Color Enhancement: XR Triluminos Max
- Smart TV Platform: Google TV
- Voice Control: Google Assistant, Apple AirPlay
- Sound Technology: 360 Spatial Sound Mapping, Sound Field Optimization
- Audio Format Support: Dolby Atmos, DTS:X, IMAX Enhanced
Key Features
LIFELIKE PICTURE– The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
PURE BLACK PAIRED WITH OUR BEST COLOR– Thanks to QD-OLED and XR Triluminos Max, experience our widest palette of shades and hues equally matched by pure OLED black and high brightness.
PREMIUM SMART TV – Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
UNLEASH THE FULL POTENTIAL OF SURROUND SOUND: Hear cinema-style surround sound all around you with 360 Spatial Sound Mapping.
ROOM OPTIMIZED SOUND: Sound is auto calibrated to your room’s characteristics with Sound Field Optimization.
SOUND STRAIGHT FROM CINEMA: Supports industry-standard formats including Dolby Atmos, DTS:X, and IMAX Enhanced.
Specifications
Model
XR77A95L
Screen Size
77-inch
Display Technology
QD-OLED
Resolution
4K
Smart TV Platform
Google TV
Processor
Cognitive Processor XR
Color Technology
XR Triluminos Max
Audio Features
360 Spatial Sound Mapping, Sound Field Optimization
Audio Format Support
Dolby Atmos, DTS:X, IMAX Enhanced
Frequently Asked Questions
What makes the picture quality of this TV stand out?
The Cognitive Processor XR and QD-OLED technology work together to deliver a lifelike picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, providing a vivid viewing experience.
Can I use voice commands with this TV?
Yes, this premium smart TV integrates Google TV and Google Assistant, allowing you to use your voice to search for content and ask questions.
How does the TV optimize sound for my room?
The TV features Sound Field Optimization, which automatically calibrates the audio output based on your room's unique acoustic characteristics to provide the best possible sound.
Is this television compatible with Apple devices?
Yes, the Sony XR77A95L supports Apple AirPlay, allowing you to stream content directly from your Apple devices.
What advanced audio formats does this TV support?
This television supports industry-standard surround sound formats including Dolby Atmos, DTS:X, and IMAX Enhanced, delivering a cinema-style audio experience.
What is XR Triluminos Max?
XR Triluminos Max refers to Sony's color technology, which, when paired with QD-OLED, provides the widest palette of shades and hues, contributing to exceptional color reproduction.
Is this TV suitable for a home theater setup?
With its 4K QD-OLED display, advanced Cognitive Processor XR, and support for 360 Spatial Sound Mapping and formats like Dolby Atmos, this TV is designed to provide a premium home theater experience.
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