Sony

Sony XR98X90L 98" BRAVIA XR Full Array 4K Google TV

Name: Sony XR98X90L 98" BRAVIA XR Full Array 4K Google TV
Brand: Sony
SKU: XR98X90L

★★★★★4.4 (563 reviews)

4KUHDHDMI 2.1HDR

Massive 98-inch BRAVIA XR 4K Google TV with Full Array LED, Cognitive Processor XR, and HDMI 2.1 gaming features.

$3,199.99*$7,999.99Save 60%

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*Price sourced from Amazon.com. Last updated:Jun 28, 2026.Price and availability are subject to change.

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Overview

The Sony XR98X90L is a 98-inch BRAVIA XR television that brings genuine cinema-scale viewing into the home. At its heart is the Cognitive Processor XR, Sony's intelligent processing engine that analyzes and enhances picture quality by cross-referencing color, contrast, clarity, and motion in a way that mimics human visual perception. The Full Array LED backlight with precise zone control enables the TV to deliver deep, detailed blacks alongside high peak brightness, producing a dynamic, high-contrast image across the entire 98-inch panel. XR Triluminos Pro technology expands the color palette to billions of accurate hues, ensuring that everything from nature documentaries to animated films is rendered with rich, true-to-life color.

Beyond its picture quality, the X90L is built for the modern entertainment ecosystem. Google TV provides a unified interface for streaming services, live TV, and personal media, with Google Assistant voice search and Apple AirPlay integration for flexible content access. Gamers benefit from HDMI 2.1 connectivity supporting 4K at 120Hz, VRR for tear-free gameplay, and ALLM for automatic low-latency switching. PlayStation 5 owners get additional exclusive features including Auto HDR Tone Mapping and Auto Genre Picture Mode. The Acoustic Multi-Audio system with sound positioning tweeters and Dolby Atmos support delivers surprisingly capable built-in sound for a flat panel, producing a wide, elevated soundstage that aligns audio with the on-screen image. For those with the space and budget, the XR98X90L represents one of the most immersive non-projector viewing experiences available.

Key Features

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LIFELIKE PICTURE– The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.

FULL ARRAY LED CONTRAST AND COLOR– See enhanced contrast with high peak brightness and billions of accurate colors, all controlled by Full Array LED backlight technology and XR Triluminos Pro.

PREMIUM SMART TV – Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.

MOVIES ON US WITH BRAVIA CORE - Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the BRAVIA CORE app. Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.

ALL YOUR GAME SETTINGS IN ONE PLACE– Game Menu puts all your gaming picture settings and exclusive assist features in a single easy-to-manage interface.

HDMI 2.1 GAMING – Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.

PERFECT FOR PLAYSTATION 5– Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.

ENHANCED ENTERTAINMENT – Enjoy engaging and immersive cinematic content the way the creators intended, with support for Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more.

ELEVATED AUDIO– With Acoustic Multi-Audio and support for Dolby Atmos, sound positioning tweeters produce wider, elevated sound that matches the picture you see.

Specifications

Screen Size

98 Inches

Resolution

4K Ultra HD

Display Technology

Full Array LED

Processor

Cognitive Processor XR

HDR

Dolby Vision, IMAX Enhanced

Smart TV Platform

Google TV

Refresh Rate

120Hz

HDMI

2.1 (4K/120, VRR, ALLM)

Audio

Acoustic Multi-Audio, Dolby Atmos

Voice Assistant

Google Assistant

Streaming

Apple AirPlay, BRAVIA CORE

Connectivity

Bluetooth, Wi-Fi, USB, Ethernet, HDMI

Pros & Cons

👍 Pros

98-inch screen delivers a truly cinematic viewing experience that few other consumer TVs can match in size.
Full Array LED with zone-controlled backlighting produces deep blacks and high peak brightness for excellent contrast.
Cognitive Processor XR provides intelligent scene-by-scene picture optimization across color, contrast, and clarity.
HDMI 2.1 with 4K/120Hz, VRR, and ALLM makes it a top-tier display for PlayStation 5 and current-gen gaming.
Google TV platform with Google Assistant and AirPlay support covers virtually every streaming and casting scenario.

👎 Cons

98-inch size demands significant wall or furniture space and will not fit in smaller rooms comfortably.
At this screen size, the price point places it firmly in the premium category well beyond most TV budgets.
Full Array LED, while excellent, does not match the per-pixel contrast and perfect blacks of OLED technology.
The sheer weight and dimensions make installation a multi-person job and may require professional wall mounting.

Frequently Asked Questions

What makes the Cognitive Processor XR different from a standard TV processor?

The Cognitive Processor XR analyzes content the way the human eye focuses, cross-referencing multiple image elements simultaneously to adjust contrast, color, and clarity in a way that produces a more natural, lifelike picture rather than just making everything uniformly brighter or more saturated.

Does this TV support 4K gaming at 120fps?

Yes, it features HDMI 2.1 ports with support for 4K at 120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), providing smooth, responsive gameplay with compatible consoles and PCs.

What streaming apps and smart features are included?

It runs Google TV, giving access to apps like Netflix, Disney+, YouTube, and more from one interface. It also supports Google Assistant voice control and Apple AirPlay for streaming from Apple devices.

Does the Sony X90L include any content or streaming subscriptions?

Yes, it comes with BRAVIA CORE access including 5 credits to redeem on latest-release movies and a 12-month subscription for streaming hundreds of classic titles in high-bitrate 4K UHD quality.

How does the audio system work without a separate soundbar?

The X90L uses Acoustic Multi-Audio with sound positioning tweeters that direct sound to match the on-screen action, creating a wider, more elevated soundstage. It also supports Dolby Atmos for immersive audio from the built-in speakers.