Sony

Sony XR77A80K 77-Inch Bravia OLED 4K Smart TV Bundle

5.0 (1 reviews)
4KHDR

Experience cinematic brilliance with Sony's 77-inch OLED powered by the Cognitive Processor XR for pure blacks and vivid color.

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Overview

The Sony XR77A80K BRAVIA XR A80K is a 77-inch 4K HDR OLED television engineered around Sony's Cognitive Processor XR. Unlike conventional processors that analyze picture elements in isolation, the XR chip cross-references color, contrast, clarity, and motion simultaneously, producing an image that feels natural and dimensional. XR OLED Contrast Pro takes advantage of the self-emitting OLED pixels to deliver pure blacks alongside controlled peak brightness, while XR Triluminos Pro expands the color palette to reproduce subtle hues and gradients that standard TVs miss.

On the audio side, the XR77A80K supports Dolby Atmos and uses Acoustic Surface Audio technology, which vibrates the screen itself to position sound precisely where the action is happening on-screen. The TV runs Google TV, consolidating streaming services into a single searchable interface with built-in Google Assistant for voice navigation. Included in the bundle are the remote control, stand, power cord, and documentation, so the set is ready to use out of the box. For home theater enthusiasts seeking a large-format OLED with Sony's refined image processing, the A80K delivers a compelling combination of size, picture quality, and smart features.

Key Features

Sony - XR-77A80K - BRAVIA XR A80K 4K HDR OLED TV with smart Google TV (2022)

Specifications

Brand
Sony
Model
XR77A80K
Screen Size
77"
Display Type
4K HDR OLED
Processor
Cognitive Processor XR
Display Technology
XR OLED Contrast Pro, XR Triluminos Pro
Audio
Dolby Atmos Support
Operating System
Google TV with Google Assistant
Included Accessories
Remote Control, Stand, Power Cord, Manual and Documentation

Pros & Cons

👍 Pros

  • Massive 77-inch OLED panel delivers perfect blacks and infinite contrast
  • Cognitive Processor XR produces natural, lifelike color and motion
  • Built-in Dolby Atmos provides immersive audio without extra speakers
  • Google TV platform offers a unified interface for streaming apps and voice control
  • XR Triluminos Pro reproduces a wider color spectrum than conventional TVs

👎 Cons

  • 77-inch OLED carries a premium price point compared to LED alternatives
  • OLED panels can be susceptible to image retention with prolonged static content
  • Large form factor requires significant wall or furniture space for installation
  • Built-in speakers, while capable, may not match a dedicated sound system for audiophiles

Frequently Asked Questions

It uses Sony's Cognitive Processor XR, which analyzes content the way humans see and hear to deliver natural picture quality and immersive sound.
Yes, the XR77A80K includes built-in Dolby Atmos support for spatial audio without requiring an external sound system.
It runs Google TV with Google Assistant built in, giving you access to streaming apps, voice search, and smart home controls.
The bundle includes the 77-inch OLED TV, remote control, stand, power cord, and manual with documentation.
Yes, it supports 4K HDR, and the XR OLED Contrast Pro technology enhances contrast by managing brightness and color at a granular level.